JOB SUMMARY
Support and provide inputs to Marketing, Sales and S&T teams concerning markets, competition, customers and business strategy related to Agriculture and specifically growing media, fertlizers, biostimulants and plant protection products
Develop Marketing Intelligence tools, sources and processes, as well as analyses to support strategic decisions and distribute market information across Ceramics EMEA organization.
KEY TASKS AND RESPONSIBILITIES
Conduct market research and competition analysis to understand demand drivers and determine differentiated needs (product specifications, service attributes) of the Market Segment and its Subsegments (by application, area, customer). Elaborate and contribute to the development of Agriculture Segment Strategy by assessing current and future market trends/ conjuncture trends/competition activities, customer needs and impact of new technologies, with the aim to develop future objectives and strategic plans together with Sales and S&T. Manage projects for new or differentiated products/applications and for geographical expansion for the Market Segment by exploiting the existing expertise/know-how of the Group and the emerging synergies in cooperation with S&T, regional sales and Tech support teams. Support the Market Segment in analyzing new challenges and opportunities for successful cooperation and interesting participations and partnerships to strengthen the own market position, to avoid new competition and to create new growing possibilities Manage the design and implementation of a comprehensive communication’s action plan to promote the market awareness of the Segment’s products and applications in collaboration with Communication Dept. Support pricing analysis by monitoring competition Responsible for the knowledge management of the Segment Update the BI system with new customers data and their segmentation for the Market Segment. Feed the CRM system with market data and support the sales team to identify new opportunities and monitor their progress in the CRM system Travels: occasionally in EMEA for trade shows and customers visitsPROFILE
Education:
Master degree in Agronomy, Agricultural Engineering, Marketing or Business AdministrationExperience:
3-5 years experience in Marketing and Strategy, preferably in BtoB industries and particularly in AgricultureTechnical skills:
Skills in quantitative and qualitative analysis and methods Capacity to synthesize the outcomes of research works and to make recommendations Project management Good understanding of sales topics Strong numerical skills and Knowledge of Business finance Strong Knowledge in Excel and Powerpoint, G Suite is a plus Advocate for data integrityLanguage:
Fluent in Englishand
PermanentOnly technical issues will be monitored through the below inbox:
recruiting.support@ imerys.com
PLEASE DO NOT SUBMIT RESUMES OR APPLICATIONS TO THIS EMAIL, AS THEY WILL NOT BE REVIEWED.
To ensure fairness and legal compliance in our recruitment processes, only applications received through the online application process will be considered.
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