Marketing Director F/M

Contenu de l'offre Marketing Director F/M chez ingenico group

Date: Apr 11, 2021 Company: ingenico group Location: Paris, FR, 75015

Worldline is the largest European player in payment services and the fourth largest player worldwide.

Worldline provides its clients with sustainable, trusted and secure solutions across the payment value chain and offers best-in-class payment services ranging from POS, online payments, omnichannel solutions to issuing, acquiring and digital banking to nearly one million merchants and 1,200 banks and financial institutions. With 20,000 employees and powered by the dedication of some of the brightest talents in the payments industry, Worldline is shaping new ways of paying, living and doing business.

Worldline is organized around 4 global business lines (GBL’s): Merchant Services (MS), Terminals, Solutions & Services (TSS), Financial Services (FS) and Mobility & E-transactional services (MTS)

A key part of the TSS GBL’s strategic transformation is the build-up and delivery of a Payments Platform as a Service (PPaaS), internally code-named IN>DX. IN>DX’s ambition is to build a world-class, cloud-based Payments Platform as a Service (PPaaS) that empowers our ecosystem of clients and partners to offer their merchant customers state-of-the-art payment and commerce solutions available anytime, anywhere.

JOB PURPOSE/MISSION:

The mission of the Marketing Director is to lead and implement the marketing and growth strategy for Worldline TSS’s new ‘Payments Platform as a Service’ (PPaaS) In>DX solution, driving all Marketing and Sales enablement activities. This role will support the launch of the solution in 2021 and subsequent growth phases by developing and implementing impactful marketing plans and programs. The Marketing Director will build, manage and coach a high-performing marketing team. Key duties of the job include strategic planning; product positioning; planning and execution of marketing operations; brand strategy and external communications; demand generation and sales enablement activities; implementation and management of TSS’s global Partner program; market intelligence.

In this role, the Marketing Director should be a strong contributor to the execution of the overall strategic and business objectives for the PPaaS offering. He/she will ensure that Sales teams and regional commercial entities have the products, solutions and support required to achieve their sales and profitability targets. The Marketing Director will actively partner with In>Dx and TSS leadership to identify and prioritize new areas of growth. The Marketing Director will work with cross-functional teams at group and country levels.

REPORTING TO: VP, Sales and Marketing PPaaS (based in Paris)

KEY RESPONSIBILITIES:

Responsibility for the annual marketing plan, budget and execution Create and maintain best-in-class PPaaS sales enablement and marketing tools for internal and external audiences Manage demand generation activities that meet business objectives and drive leads Implement and manage TSS’s global partner and developer program Develop branding, product identity and brand awareness initiatives and deliver the PPaaS external communication plan maintaining corporate brand standards and compliance across all marketing and communications channels, Develop PPaaS product pricing and positioning strategies in line with market conditions and PPaaS revenue and profitability objectives Influence present and future products by determining and evaluating current and future market trends; Drive annual 3-year plan market and revenue modelling, identifying potential external investment targets and building growth scenarios

Maintain and share extensive and up-to-date knowledge of current market conditions (competition, innovation, market, directing and supporting research collection, analysis, and interpretation of market data

Key Performance Objectives/Indicators:

Achievement of annual strategic objectives Team build-up Customer and partner recruitment and development Brand awareness and demand generation Sales enablement

SKILLS/COMPETENCY SPECIFICATION

Competency/Skill requirements:

Experience marketing IT/technology and services solutions in multi-country business organisations Strong business insight and strategic vision, with an ability to understand, analyse and manage complex subjects Excellent analytical and problem-solving skills to make effective business decisions Demonstrated ability to build and lead teams Ability to develop and compelling sales enablement and marketing tools Outstanding communication and presentation Excellent organizational and time management skills

Behaviour skills:

Self-starter, able to manage priorities and work with a high degree of autonomy Strong ability to coordinate effectively with team members and partners across geographically diverse cultures Excellent client facing skills and able to be credible to the key client contacts and decision makers Great ability to lead and execute project plans A strong team player and contributor to the success of the team Curiosity, strong ability to learn and share knowledge

Languages :

Excellent communication and presentation skills (both written and oral) in English are required.

Education qualifications / Experience requirements:

10+-yr experience in sales and marketing in technology/services companies, preferably in a SaaS environment

Excellent understanding of the electronic payments industry and acquiring/merchant services value chain and related mid-term issues