Senior Marketing Manager BtoB - Quickbooks France

Contenu de l'offre Senior Marketing Manager BtoB - Quickbooks France chez Intuit

Paris (75)

Overview

We are looking for an Senior Marketing Manager BtoB to join our growing France Accountant segment marketing team.
The Accountant segment is a top company priority. 75% of small businesses are more successful when partnering with an accountant and accountants serve as a key gateway to introducing small businesses to cloud accounting and QuickBooks. We are looking to partner with all 19,000 firms in France and help them to transform their firms by moving to the cloud.

Responsibilities

Manage the overall lead generation machine for accountants and its global roadmap in Paris and regions (QuickBooks events, partnerships, webinars, trade fairs…) Manage marketing partnerships with the institutions, syndicates and groups of the accountant profession Coordinate actions associated with these partnerships (participation to congress & trade fairs, advertising in specialized press, promotional and marketing content...) Lead co-branded marketing actions for accountants Management of telemarketing agents focusing on accountants lead generation for QuickBooks events (performance and priorisation of telemarketing campaigns) Construct and build a “User Club” for our Accountants partners (ambassadors) Analyze marketing KPIs for accountants (leads generated, penetration of regions in France, brand perception...)

Qualifications

Results driven individual with proven experience of tracking ROI Strong internal and external stakeholder management Strong strategic thinker with experience developing and executing go-to-market strategies cross-functionally Passion for delighting customers and using customer insights to improve end-to-end experiences Experience creating and executing high-impact multi-channel b2b marketing campaigns across digital and offline channels (advertising, web, mobile, email, in-product, etc.) Effectively influences across teams and across all levels (up to executives) to mobilise cross-team initiatives Ability to prioritise and make strategic choices, specifically narrowing from a range of opportunities to highest-impact levers Strong lead generation experience: telemarketing/phoning, emailing, running events, content marketing Bias for action and experience with rapid testing and optimisation Solid analytical skills & business judgment Exceptional communication skills: verbal, written, visual/presentation High energy & positive mindset attitude within a change environment Self-motivated, tenacious and balanced individual who brings ‘can do’ motivation to work every day