Marketing Manager - France

Contenu de l'offre Marketing Manager - France chez Intuitive Surgical

Job: Marketing & New Business Development
Primary Location: France
Schedule: Full-time
Requisition ID: 190638

Description

Position’s Objective & Summary:

This position will implement and execute marketing programs for the Region and drive adoption and growth of da Vinci surgical procedures. The focus will be in strategic growth areas for General Surgery, Urology, Gynecology and Thoracic Surgery. The Marketing Manager is also expected to work with a cross-functional regional sales and training team, working closely with the European marketing group.

The primary function of this position is to be able to execute on the following global marketing standards at a country/regional level:

Understand your market – Open/MIS rate, National outcomes, surgeon/patient/hospital segments, reimbursement levels, incumbent surgical techniques and KOLs etc. Maintain alignment on target procedures/products – Help define what is being driven and why within commercial org and keep all teams focused on this “commercial strategy” Build Value Props Stories, Tools, Events and Engage 3Ps (Physician, Patient, Provider) with them - targeted in the right sequence Develop Speaker/Teacher /Executive KOLs – with strong technique, outcomes and use of advanced technology Quantify the impact (QTI) – clinical, economic, strategic evidence - of key daVinci surgeons/hospitals as references

Align with relevant Surgical and Executive societies on daVinci surgery to ensure support and partnership

Roles & Responsibilities:

Understand your market:

Develop and execute regional/country marketing tactics with a focus on General Surgery, Urology, Gynecology and Thoracic Surgery. This will include detailed activities to be implemented in a defined timeline and budget in alignment with Director Marketing Western Europe, strong collaboration with the European marketing team and local sales leadership

Strong partnering with clinical and capital sales teams in a growing competitive environment for analysis, targeting and regional action planning purpose

Maintain alignment on target procedures/products

Work closely with Market Access and Clinical Affairs to develop and implement publication strategies that will support procedure adoption goal

Collaborate with Training department to identify and support the development of regional sales team. Deliver content for regional company meeting

Build Value Props Stories, Tools, Events and Engage 3Ps

Deliver corporate clinical & capital marketing and sales tools to achieve short and long-term goals for procedures /sales quotas, products and system sales

Develop Speaker/Teacher/ CaseObs / Executive KOLs

Partner with key surgeon champions (KOLs) to develop and implement leading robotic clinical education programs and symposia to drive competency and utilization of da Vinci Surgery

Develop proctors based on surgical, clinical and teaching expertise to implement safe and effective reproducible surgical techniques with improve clinical outcomes

Quantify the impact (QTI) – clinical, economic, strategic evidence

Work closely with Local Market Access Manager team to assist in development and execution of cost effectiveness/ value strategies in key markets

Collect, analyze and share competitive data for strategic positioning and initiatives

Validate Clinical and Economical data with reference case observation center, key surgeon champions (KOLs) and proctors

Align with relevant Surgical and Executive societies

Develop and implement Intuitive’s presence at key national conferences, including robotics symposia, post graduate (PG) courses, live surgical broadcasts, tradeshow booth promotion and presence

Qualifications

Required Knowledge, Skills, and Experience:

Bachelor's degree in life science or business discipline

6+ years of experience including 3 years of Clinical/Product marketing experience in a therapeutic medical device company, General Surgery, Urology, Gynecology or Thoracic experience preferred

Robotic Minimal Invasive Surgery experience preferred

Proven ability to effectively position and procedure/product messages and develop strong sales support to drive desired adoption

Demonstrated success in building clinical education and marketing programs to drive product/procedure growth

Fluency in French and English

Superior verbal/written communication, teamwork

A keen ability to manage projects, keeping to budget, organizing, prioritizing and coping with multiple tasks

Strong knowledge of the MS Office product suite

Position located either in Bordeaux or Paris

Ability to travel 50%. International travel required