Global Marketing Director Rare Diseases M/F

Contenu de l'offre Global Marketing Director Rare Diseases M/F chez Ipsen

Global Marketing Director Rare Diseases M/F

Title:

Global Marketing Director Rare Diseases M/F

Company:

Ipsen Pharma (SAS)

Job Description:

Ipsen is a dynamic and growing global specialty-driven biopharmaceutical company focused on innovation and specialty care. 

We aim to make a sustainable difference by significantly improving patients’ health and quality of life and providing them with effective therapeutic solutions for unmet medical needs through differentiated and innovative medicines in Oncology, Neurosciences and Rare Diseases. 

The patient is at the heart of everything we do, and we also care for our employees because they are the ambassadors who truly make the difference. We attract and develop bold, agile, entrepreneurial individuals who take full ownership of their decisions; leaders drawn by a purpose to make a direct impact through their work in people’s lives.  

We offer employees a wealth of fulfilling challenges & growth opportunities, and the chance to contribute within a fast-moving organisation, an organisation that is genuinely game-changing.  

The Global Marketing Director Rare Diseases plays a key role in driving the business forward and supporting the portfolio  with a comprehensive range of marketing communications capabilities to effectively launch and promote its portfolio of products throughout the lifecycle. This role will work in close cross-functional collaboration with Medical Affairs, Decision Support and HEOR & Market Access and Pricing, communications as well as key affiliate team members.

As the Global Marketing Director Rare Disease, you will:

Global Brand Marketing :

Develop the global brand strategy based on insights and drives the execution of global marketing strategy and initiatives for the product preparing for and driving Global and supporting local market launches
Develop communication plans across the product life cycle and implements communication and omnichannel engagement campaigns, across the marketing mix ensuring timely delivery via KPIs

Execution of Brand Strategy:

Ensure close relationship with affiliates and strong understanding of local market dynamics
Work with partner agencies in driving the core campaign and materials
Drive local alignment with global brand strategy & initiatives
Support affiliate teams with the roll out of global marketing plans and programs
Work with affiliates to identify key performance drivers and align on priority scenarios

Market Insights and forecasting:

Support the development of the market research plan and acts as the marketing point for identified market research projects
Develop a deep understanding of the patient journey, identifying appropriate leverage points, potential pain points and deep insights of all stakeholders involved in the patient journey.  Quantifies appropriately the opportunities and identifies strategies and activities grounded in the patient journey and driven by insights
Develop meaningful actionable insights that reflect the needs of all key customer groups
Support consolidation, integration and analysis of insights from customers, markets, geographies and competitors
Monitor the product life cycle landscape to ensure awareness of new insights

Cross Functional collaboration:

Ensure strong cross functional engagement and collaboration with all members of the Global Brand Team in the development and implementation of global programs and activities

In order to be considered for this role you will have an appropriate level of qualification, coupled with a proven track record of leading global product launch. You have an extensive marketing experience in specialty care. You will be a strong and committed leader, both operationally and strategically, with exceptional communication and influencing skills. If you feel that this could be the right next step for you, we would be delighted to engage with your application.  

Dans le cadre de ses recrutements IPSEN s’engage au respect de l’égalité de traitement des candidats, indépendamment du sexe, de l’âge, de l'orientation sexuelle, de l'origine ethnique, de la couleur de la peau, de la nationalité, du handicap ou de l'appartenance à un syndicat.

Summary

Location: Boulogne; Slough

Type: Full time