EMEA Acute Ischemic Stroke Marketing Manager CERENOVUS

Contenu de l'offre EMEA Acute Ischemic Stroke Marketing Manager CERENOVUS chez Johnson & Johnson Family of Companies

Who are we?

Profound Change Requires Boldness. Johnson & Johnson is the largest and most broadly-based healthcare company in the world. We’re producing life-changing breakthroughs every day and have been for the last 130 years. The combination of new technologies and your expertise enables amazing things to happen. Teams from J&J’s consumer business are crafting digital tools to help people track the health of their skin. Those working in medical devices are 3-D printing artificial joints personalized for each patient, while researchers in pharmaceuticals use AI to discover lifesaving drugs. Imagine what the rest of our team of 134,000 people at 260 companies in more than 60 countries across the world is accomplishing. We redefine what it means to be a big company in today’s world.

Johnson & Johnson – Medical Devices
At Johnson & Johnson Medical Devices Companies, we are using our breadth, scale and experience to re-imagine the way healthcare is delivered and to help people live longer, healthier lives. In a radically changing environment, we are making connections across science and technology to combine our own expertise in surgery, orthopaedics and interventional solutions with the big ideas of others to design and deliver doctor and patient-centric products and solutions. As pioneers in medical devices, we continually focus on elevating the standard of care – working to expand patient access, improve outcomes, reduce health system costs and drive value. We create smart, people-centered healthcare to help the patients we serve recover faster and live longer and more vibrantly.

We are in this for life!

Background:

Stroke is one of the leading causes of death and disability, with 15 million cases worldwide every year. In collaboration with international researchers and clinicians, CERENOVUS seeks to develop new understanding that will drive innovative solutions to treat this challenging and devastating disease. Inspired by extensive studies into the properties and behavior of clot, and detailed modelling of the challenging anatomy of the cerebral vasculature, CERENOVUS developed a new innovative device platform (EmboTrap) which entraps clot in a different manner than other devices and has the best outcome in the market. The scope of CERENOVUS is to continue to develop an innovative platform to take the leadership position in the stroke therapy.

Required duties and responsibilities:

Contribute to the development of CERENOVUS brand strategies and drive planning and execution of The Acute Ischemic Stroke marketing initiatives

Build differentiated and well positioned brands Identify and address customer segments and targets, e.g. New Product portfolio segmentation strategy development and execution Drive portfolio positioning and prioritization Establish pricing strategies that maximize brand profitability and market share Partner with countries’ Marketing & Sales organizations for effective deployment Establish tracking tools and adjusts plans in line with results

Identify customer needs, develop disease state and procedure insights in the field of Interventional neuroradiology and understand health care market trends and competitor strategies

Build and maintain relationships with KOLs Apply market research tools to deepen customer understanding Leverage multiple sources of competitive intelligence (global, regional and local) Create market models and sales forecasts

Manage the Acute Ischemic Stroke business with financial acumen to achieve business plan goals

Analyze and improve top and bottom line performance, e.g. through the platform and pricing dashboards Evaluate new business opportunities, Assess Marketing spend effectiveness

Commercialize new products to sustain CERENOVUS sales growth

Influence the Global Stroke Strategy & Pipeline team to ensure that EMEA market needs are considered Develop launch strategies that include market research, regulatory, reimbursement, Supply Chain, pricing, ProfEd/sales training and communication plans as well as KOL feedback and advocacy Apply project management tools to define project objectives, scope and process Use the LEX approach to create a cohesive NPIs launch plan Collaborate proactively with regional and country partners to deliver launch plans

Develop clear marketing messages that influence internal and external stakeholder behavior

Build and “sell” a clear, concise and compelling story Proactively communicate with and deliver value to diverse stakeholders Coordinate integrated communication plans with agencies Successfully apply digital strategies and other innovative approaches

Close collaboration with the rest of the EMEA Marketing team and support functions (Regulatory, Quality, Supply Chain, MBI, Pricing, Market Access, ProfEd/SLD) and Global Marketing (upstream & downstream) as well as relationship building with and support of country Marketing contacts (e.g. technical questions from field sales colleagues and customers)

Close collaboration with the EMEA Local Marketing team and Sales Leaders to deliver the CERENOVUS Strategy.

Direct People management of 2 Product Managers

Qualifications
Bachelor's degree (business administration or science) Must have at least 7 years of work experience in sales and marketing in the Medical devices industry Experience in marketing at least of 3 years with specific experience in developing and deploying marketing plans Experience in EMEA marketing of Neurovascular will be a plus Strong analytics and strategic thinking Experience in managing different stakeholders (customers, hospital administrators etc. Fluent in English (oral & written), knowledge of another European language would be an advantage Excellent presentation and communication skills Profound project Management experience Provide high quality deliverable in a timely manner Excellent MS-Office skills Able to work effectively in a multi-disciplinary, international and virtual work environment Willingness to travel (up to 50%)

Location: EMEA (all Europe, preference for Italy, France, Germany, Uk, Spain,Switzerland, Austria, Ireland)

What type of mark will YOU make?

By joining Johnson & Johnson you will find boundless opportunities to craft your path & amplify your impact inside & outside our walls. And with our commitment to be the world’s healthiest workforce you can strengthen your body as well and your mind. When you work at Johnson & Johnson you can touch over a Billion lives worldwide every day. And when you apply your talent to our collective purpose there’s no end to the lasting impact we can make together. And that changes everything.

Johnson & Johnson is a supporter of equal opportunities and is a proud member of Disability Confident.
We respectively request Government Officials to identify themselves as such on application; for the Foreign Corrupt Practices Act. If you decide to apply for the position, any personal data which you provide shall be processed by Johnson & Johnson. Your personal data shall be processed for the purposes of recruitment, recruitment policy and selection.

Primary Location
United Kingdom-
Other Locations
Spain, France, Ireland, Switzerland, Italy, Austria, Germany
Organization
Johnson & Johnson Medical S.p.A. (7257)
Job Function
Marketing
Requisition ID
10002229