International Marketing Manager (W/M)

Contenu de l'offre International Marketing Manager (W/M) chez La Francaise Group

International Marketing Manager (W/M)

Mission

 With 541 employees in France and abroad, La
Française manages 50 billion in assets (as of 31/12/2022). Organized around
the two pillars of "financial assets" and "real estate
assets", La Française deploys a multi-boutique model for institutional and
wealth management clients in France and abroad through its offices in Paris,
Frankfurt, Geneva, Hamburg, Hong Kong, London, Luxembourg, Madrid, Milan and
Seoul.

The La Française Group has a strong
shareholder base as a subsidiary of the Caisse Régionale du Crédit Mutuel Nord
Europe (CMNE), which is now part of Crédit Mutuel Alliance Fédérale. This
merger between CMNE and CMAF will strengthen existing synergies for clients and
should open up new development opportunities for La Française.

The International Marketing Team’s main mission
is to contribute to the international commercial development, by conceiving and
deploying high quality tools and services, valorising Securities, Real Estate
and ESG/Impact expertise.

The International Marketing Manager will
coordinate projects to support the commercial actions (outside French market)
 working with all business lines (International Sales Team, Investment
Team, Compliance,…) thanks to creativity, financial expertise, and commercial
sense.

Creation of marketing materials 

·       Creation, improvement et regular updates of marketing supports for
International Sales Team (presentation, teaser, key selling points, white
papers, …) on securities and real estate products (LFSAM, LFAM and LFRE and
other boutiques) and expertise at Group level for B2B/B2B2C clients

·       Creation of specific presentations (content and format) for events /
client meetings / conference calls for International Sales Team on securities
and real estate products (LFSAM, LFAM and LFRE and other boutiques) and
expertise at Group level for B2B/B2B2C clients taking into account the client’s
profile and level of product understanding

·       Creation of marketing campaign trough HubSpot

Designing product related content

·       Creation and editing of product related content for International Sales
Team on securities and real estate products (LFSAM, LFAM and LFRE and other
boutiques) and expertise at Group level for digital use (videos, motion
designs, …)

·       Creation and editing of product related content (product editorial /
advertorial) for International Sales Team on securities and real estate
products (LFSAM, LFAM and LFRE and other boutiques) and expertise at Group
level for International Media (online and offline) and International online
platforms

·       Creation (content and format) of product related communication (LFSAM,
LFAM and LFRE and other boutiques) to Social Media for International Sales Team

Designing graphic format

·      
Creation
of new graphic format for marketing supports (presentation, flyer, infographic,
newsletter, invitation, …) for International Sales on securities and real
estate products (LFSAM, LFAM and LFRE and other boutiques) and expertise at
Group level for B2B/B2B2C clients

·      
Improvement
of graphic format for marketing supports used (presentation, flyer,
infographic, newsletter, …) for International Sales Team on securities and real
estate products (LFSAM, LFAM and LFRE and other boutiques) and expertise at
Group level

·      
Creation
of graphic format for Social Media for International Sales Team on securities
and real estate products (LFSAM, LFAM and LFRE and other boutiques)

Profil

·      
Business
School or university degree (financial specialization)

·      
At
least 2 years experiences in asset management / financial industry ideally on equivalent
position

·      
Good
knowledge of financial / real estate products

·      
Spoken
and written skills in English; French mandatory. Another European language
(German, Spanish, Italian) is a plus.
              

·      
Excellent
knowledge of Microsoft Office (including PowerPoint and Excel), Canva and
HubSpot

·      
Excellent
organization and time management skills, attention to detail, rigor, and a
strong sense of personal responsibility

·      
Ability
to look beyond the tasks assigned, take ownership of projects and make
suggestions on how to improve the marketing role

·      
Strong
communication skills, team spirit, assertiveness, curiosity and adaptability

La Française is committed to recruiting with respect for equal opportunities and diversity.