CDI - Senior Brand Manager H/F

Contenu de l'offre CDI - Senior Brand Manager H/F chez Lacoste

Lacoste recherche …
At the crossroads of fashion and sport, Lacoste liberates and creates movement.
Both universal and timeless, IT crosses cultures, oceans and generations to inspire each and every person.

Two Lacoste items are sold every second in the world. As a global brand, our 8 500 team members are present in more than 100 countries, on all continents. We offer a wide range of jobs, from manufacturing to omnichannel distribution. We provide to our customers a complete range of products : apparel, footwear, leather goods, underwear, fragrances, eyewear and watches, all of them being developed with a unique savoir faire, in the most qualitative, responsible and ethical way.

Working at Lacoste is belonging to a community of talents on the move to build the future. We foster equal opportunities to gather promising people regardless of their differences.
Together we can make our crocodile always greater to have a meaningful impact : on the fashion industry and on society.

Lacoste is one of the inspiring brands driven by passionate people of the MF Brands Group, alongside with Aigle, The Kooples, Gant, Tecnifibre (https://mf-brands.com/).

KEY Missions :
- Define a global brand strategic vision for Man and Iconics categories to elevate & increase category perception & presence in Lacoste and partner's ecosystem & channels

Work hand in hand with the product and MBP departments to understand and translate the product strategy on a mid/long term journey and its Communication & Activation platform.

Nourish the planning strategic dpt to support the brand vision on each category and support the business objectives by the right focuses in the yearly Brand activity plan.
- Together with sales & marketing teams, improve categories presence and campaign execution through excellence in in-store planning, digital activations and performance tracking in alignment with sales & marketing key priorities.

- Develop strong and relevant activation plans for each category by driving the full 360 expertise marketing eco system in order to deliver a strong and clear activation frame and tool kits for regional + markets teams.

Design and conceptualize the story as the embodiment of the brand narrative and situate IT within the plan for the season.
Defines and communicate the issues and objectives of the production, gather and share the needs of all internal customers by grouping needs by format (in terms of volume).
Co-approves moodboards/creative design and the products chosen for brand stories/commercial moments s/he the owner for.
Participates in photo shoots as needed (decision made in coordination during the PPM) and co-approves editing.
Briefing of the Content Factory teams on needs and content usages.
Ensure consistency in brand storytelling, from idea development to the production of creative assets.
Coordinate and lead her/his project with leadership and overall vision.