Senior Brand Marketing Manager

Contenu de l'offre Senior Brand Marketing Manager chez LEGO

Paris (75)

The Lego Group is looking for a Senior Brand Marketing Manager who will head Preschool Categories, the Adult target strategy and will be the leader for the LEGO Masterbrand.

The Senior Brand Marketing Manager will be responsible for developing and executing a marketing strategy with the main focus being in France although this role will lead and ensure consistency for the BU with the Iberian Marketing team.

Core Responsibilities

The main focus will be in France although this role will lead and ensure consistency for the BU with the Iberian Marketing team.

This is a strategic role for our organization, reporting directly to the Senior Marketing Director France Iberia and is part to the MLT (Marketing Leadership team), managing a team of 4 employees.

Working in close cooperation with the Western Europe Marketing team and the global Group Product Development team, Marketing Consumer Experience team, the Digital / ecommerce team and the local Media agency.

Regular contact with French key customers and close collaboration with Key Account and Trade/Shopper team.

Play your part in our team succeeding

The France and Iberia marketing team’s mission is to build memorable LEGO experiences and this underpins everything that the team does. Currently LEGO France and Iberia Marketing has 4 different functions. Brand Marketing, Trade Marketing, PR Partnerships & Events and Digital. The Brand Marketing team defines, communicates and executes consumer and shopper strategy to ensure LEGO brand performance on the French and Iberia market.

Do you have what it takes?

Master’s Degree in Marketing or equivalent 8 years experience in brand marketing Demonstrated experience in driving marketing strategy Demonstrated experience in partner, client or account management Experience across a variety of digital marketing tactics Collaborative skills Media experience People and team leadership skills Result oriented Strategic and innovative thinking Breakthrough innovative marketing campaigns Customer mindset English at an advanced level

Join the global LEGO family

The LEGO® Group recruits and develops people entirely on merit. If you are confident you have what it takes to succeed in this role – and you share our commitment to creativity, collaboration, and quality – use the APPLY NOW button above or below. Please remember to attach your application and current CV.

BRINGING IT TO LIFE
Care and learnings are important as this is a people leader position with new team members to on-board, engage and develop.
Innovation to challenge status quo and drive the active share of LEGO Brand in France.
Collaboration is also key as the position will require to partner with internal and external stakeholder, and work closely also with the Iberian team.

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