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Marketing Communication Manager (F/H)

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Contenu de l'offre Marketing Communication Manager (F/H) chez Lesaffre

Marketing Communication Manager (F/H)




You will be involved in all aspects of communication and actively contribute to optimizing the customer experience for the Baking with Lesaffre activity, with the ambition of making Lesaffre the global reference for fermentation in the Breadmaking sector.


Reporting to the M4B Marketing Support Director, you will work closely with the M4B teams, the Regions, the functional departments, and the Leadership Team to bring relevance, inspiration and consistency to the initiatives undertaken. You will supervise a team of 2 people.


Key responsibilities:



External communication for Baking with Lesaffre and the 6 commitment programs:
Development of communication and influence strategies in support of product families: bread, yeast and ingredients.
Design of editorial strategy, content and media plans.
Support for global brand communication strategies.
Development of technical and scientific communication plans.
Coordination of international trade shows and events.


Marketing for Baking (M4B) internal communications:
Animation of the M4B marketing community.
Management of the M4B Portal and the Baking with Lesaffre newsletter.


Performance management:
Establish guidelines and ready-to-use tools / KPIs.
Allocate resources and budgets for all projects.
Enhance team communication skills.






Qualifications


Higher education in Marketing and Communication, with a strong scientific background.
At least 10 years' experience in B2B marketing within international groups (Food, Ingredients, Nutrition...).
Advanced digital skills, especially in web, social media, and inbound marketing.
Excellent writing and operational skills in media and press relations.
Ability to convey messages effectively and make information accessible.
Understanding of business challenges, markets, and competition.
Experience in leading multi-disciplinary teams in marketing projects.
Leadership, team spirit, creativity, pragmatism, agility and results orientation.




Additional Information

All our jobs are open to people with disabilities.


What can Lesaffre offer you:



We are a successful family-owned company with long-standing history where people truly matter.
We promote a sense of fulfilment with a genuine mission: nourish and protect the planet.
A good working atmosphere, in a brand-new Campus fostering synergies and teamwork, with the possibility of working remotely.










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Marketing Communication Manager (F/H)
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