Specialist, Field Marketing France

Contenu de l'offre Specialist, Field Marketing France chez Liferay

Specialist, Field Marketing France

About Liferay 

Liferay, Inc. is a uniquely profitable B2B enterprise software company with 1,200+ fiery-eyed employees all across Europe, the Americas, the Middle East, Asia, and Africa. As a renowned provider of enterprise open source technologies, we have been recognized by Gartner for empowering businesses around the world to solve complex digital challenges.  Liferay Experience Cloud is an all-in-one solution that unites our Liferay DXP and cloud platform capabilities with built-in analytics and B2B commerce functionality, reducing the time to market and allowing for accelerated innovation - serving notable customers across the globe such as Airbus, US Bank, Honda, and Desjardins. 

But we don’t just make awesome software, we are also fueled by a greater-than-profit vision. By building a vibrant business, making technology useful, and investing in communities, we make it possible for people to reach their full potential to serve others. We give our employees five days off to volunteer at charities they’re excited about, and Liferay donates 10% of our profits to charities around the world. Oh, we’re also self-funded which gives us the freedom to work on whatever we think brings the most value to customers and communities in the long run!

About You and this Role

Reporting to the Marketing Manager of Iberia and France, you will play a key role in executing a comprehensive marketing strategy to support the sales pipeline in France.  

As a member of the EMEAfield marketing team and working closely with your local sales, channel, and customer success leaders, you will contribute to sales growth in your region while benefiting from an opportunity to advance your career in a high-growth, international, and open source company.

Key Objectives & Responsibilities

Help plan & execute a comprehensive marketing strategy to support the company’s business objectives (e.g. revenue, qualified leads, brand presence, awareness) developing tactics to generate demand in the field, working closely with the sales team.
Analyze market trends to identify and suggest opportunities that will inform marketing strategies.
Execute a wide variety of events whether digital, hybrid or in-person (breakfast seminars, Annual Customer Summit, webinars, VIP events, industry events, Partner events, etc.) and seek for new opportunities to generate demand through third party events.
Localize global marketing content: ensure timely localization and translation of web content, emails and marketing collateral, while ensuring that content is up-to-date.
Track, measure and report performance of all marketing campaigns, assess against goals (INQ, MAP, MQL, CW) and suggest improvements.
Manage social media channels for organic posts (Twitter, LinkedIn).
Work closely with the France Customer Success and Channel teams execute customer marketing and partner marketing initiatives.
Support the execution of Community events.

Required Qualifications

Degree in Marketing or Business, or comparable education/experience
2/4 years experience in Field Marketing/Channel Marketing (within IT industry a plus)
Familiarity and experience with Marketing Automation, CMS, CRM tools.
Digital Marketing and Social Media management skills
Fully comfortable working in French and English, both written and spoken
Ability to handle multiple projects with tight deadlines
Experience managing 3rd party providers  
Familiarity and experience with reporting tools and methodologies. 
Experience working with a global organization, collaborating across different cultures, time zones and geographies.

Soft Skills

Self-starter, quick learner, self-motivated, proactive beyond your duty
Are organized with a proven ability to manage actions and schedules
Can think analytically and use a data-driven approach
Possess a strong work ethic/motivation
Fosters a culture of cooperation and collaboration
Communicate effectively 
Excellent written and verbal communication skills
Curious, passionate, and accountable

What We Offer

Competitive salary & benefits package according to qualifications and experience
Opportunities to take responsibility and grow professionally. We like to Stay Nerdy!

A positive and collaborative workculture


Working at aleadingopen source company 

Equal Opportunities Employer - Statement

Liferay is committed to the equal treatment of all candidates, customers and employees and to fostering a culture of dignity at work. Our operating procedure provides for equal opportunities in recruitment and employment with the aim to eliminate discrimination against any job applicant or employee on the basis of race, age, sexual orientation, gender or gender reassignment, religion or beliefs, marital or civil partnerships status, family or dependency status, disability, pregnancy and maternity or membership of a traveling community.