Strategic Planner H/F

Contenu de l'offre Strategic Planner H/F chez McCann Erickson Paris

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McCann Erickson Paris

A global communication agency recognized worldwide for its creativity and efficiency, we develop perfectly integrated marketing and communication solutions for each client, to support them in France and around the world. Our ambition is to track down and reveal the truth intrinsic to each brand, so that each can play a unique role in people's lives. WE HELP BRANDS PLAY A MEANINGFUL ROLE IN PEOPLE'S LIVES.

We are looking for :

A Strategic Planner

Role :

You orchestrate and feed the strategic thinking of sales teams, consulting teams and creative teams through studies analyzing the culture of a brand and its links with consumers. You rely on various resources resulting from economic, sociological and marketing monitoring of the markets.

Duties :

Contribute to strategic thinking
- Design and drafting of communication strategies in connection with sales and creative people.
- Advice and alternative, creative and innovative proposals on the architecture and development of an advertiser's communication.
- Provision of an overview on a specific theme and respect for the adequacy between form, content and expectations of the target.

Lead the production of studies and analyzes
- Conducting studies, research and analyzes on specific topics from the.
- Brief prepared by salespeople.
- Economic watch and market marketing.
- Analysis of the brand culture and its links with its competitors.
- Analysis of socio-economic and socio-cultural trends.
- Detection of the specificity of a brand to highlight IT, and create links with a consumer.
- Writing of the copy strategy.

Participate in prospecting and client presentations
- Active collaboration during prospecting and responses to calls for tenders.
- Participation in presentations of the communication strategy.
- Contribution to the development of the response to calls for tenders by providing the economic, social and cultural dimensions to BE taken into account.