STRATEGIC PLANNER - H/F

Contenu de l'offre STRATEGIC PLANNER - H/F chez McCann Erickson

STRATEGIC PLANNER - H/F

L'entreprise

McCann Erickson Paris

A global communication agency recognized worldwide for its creativity and efficiency, we develop perfectly integrated marketing and communication solutions for each client, to support them in France and around the world. Our ambition is to track down and reveal the truth intrinsic to each brand, so that each can play a unique role in people's lives. WE HELP BRANDS PLAY A MEANINGFUL ROLE IN PEOPLE’S LIVES.

Le poste

We are looking for :

A Strategic Planner

Role :

You orchestrate and feed the strategic thinking of sales teams, consulting teams and creative teams through studies analyzing the culture of a brand and its links with consumers. You rely on various resources resulting from economic, sociological and marketing monitoring of the markets.

Duties :

Contribute to strategic thinking

Design and drafting of communication strategies in connection with sales and creative people;
Advice and alternative, creative and innovative proposals on the architecture and development of an advertiser's communication;
Provision of an overview on a specific theme and respect for the adequacy between form, content and expectations of the target.

Lead the production of studies and analyzes

Conducting studies, research and analyzes on specific topics from the
brief prepared by salespeople
Economic watch and market marketing
Analysis of the brand culture and its links with its competitors
Analysis of socio-economic and socio-cultural trends
Detection of the specificity of a brand to highlight it, and create links with a consumer
Writing of the copy strategy

Participate in prospecting and client presentations

Active collaboration during prospecting and responses to calls for tenders
Participation in presentations of the communication strategy
Contribution to the development of the response to calls for tenders by providing the economic, social and cultural dimensions to be taken into account

Profil recherché

Profile

Graduate studies in Communication Sciences or Social Sciences Communication
Strong international culture
Very good general culture
Ease and experience in New Biz planning
Ability to drive cross-functional projects
Experience of 1 to 5 years

Conditions pratiques

CDI
Temps plein

Niveau d'expérience requis

Expérience exigée

Niveau d'étude requis

Bac +5

Permis requis

Permis non obligatoire

Prise de poste

Dès que possible

Type de salaire

A définir selon profil

Localisations

92200 Neuilly-sur-Seine, Île-de-France