Global Marketing Communication Manager H/F

Contenu de l'offre Global Marketing Communication Manager H/F chez Murex S.A.S.

CDI

Murex is a recognized global leader in software development for the financial markets industry (trading, risk management and processing). Every day banks, asset managers, corporations and utilities, across the world, rely on Murex people and Murex solutions to support their capital markets activities. Our motto “pioneering again” sums it all up: since its creation, Murex has reinvented itself time and again to adapt to capital markets revolutions – each time offering innovative software solutions to the industry. Over 2000 specialists are located around the world in the Americas (New York, Toronto, Sao Paulo, Santiago), EMEA (Paris, Luxembourg, Moscow, Dublin, London, Beirut, Dubai) and APAC (Singapore, Beijing, Hong Kong, Seoul, Sydney, Tokyo).

As a Global Marketing Communication Manager you will have to create, implement and manage a comprehensive global marketing and communication plan that enhances the company’s image and product positioning within the marketplace while generating a steady and qualify flow of demand. You will be working in close collaboration with the company’s management, product marketing, partners and influencers and leading a team of marketing specialists.

Key responsibilities

Global marketing plan Definition of the plan, its execution and its evolution Budget management and optimization

Branding and Corporate identity Visual identity strategy, evolution and management of Murex brands Trademark management and brand protection Responsible for the brand guidelines and its enforcement across the company and partner ecosystem

PR management Manage media and influencer relations and PR agencies Award strategy definition Integrated Marketing campaign management Promotion strategy and execution Field / direct marketing Lead generation Demand generation and engagement strategy Data growth and acquisition Nurturing campaigns Telemarketing Account-based marketing Advertising Budget management and allocation Placement Digital Channels Management Strategy to integrate digital channels in marketing strategy and lead generation strategy Website: SEO, Adwords Post login – Strategy and management Social Media – Strategy and management (linkedin, twitter.wikipedia) Blogs, community management, user groups Marketing automation Strategic roadmap Oversees the execution of all marketing campaigns Marketing funnel management and automation Event management Management of a global and diverse event portfolio in multiple geographies from industry events, international fairs, webinars to client focused events Content marketing: Content strategy definition and execution across multiple media Blog, video, articles, whitepaper Partner marketing Engagement with key partners to develop and execute successful marketing campaigns Management Responsible for the global marketing communication team Manage relationship with agencies and key suppliers

JOB requirements

Profile :

Business or marketing-related master’s degree or equivalent professional qualification Min. 12 year Experience in all aspects of developing and executing successful marketing strategies Fluent English required – Native speaker preferred Relevant product and industry knowledge (Fintech, Capital markets or enterprise software editor) At least 3-year experience in team management, agency management, supplier management and partner management. Start-up mindset, ability to work in a team and across functions (product marketing, operations, business development) Can do attitude, self-starter

Key skills:

Proven english writing skills (content development, PR writing, client case study) Development and implementation of a website Development of video assets Successful implementation of multi-channel, multi-media integrated marketing campaigns (inbound and outbound) Proven track record in management: min budget under direct management Euro 1M, team of 5 MS office in particular powerpoint, Adobe suite, Marketo, CRM, Qlikview Html 5, JavaScript, Angular is a plus