B2B Marketing Manager

Contenu de l'offre B2B Marketing Manager chez Nilfisk

Nilfisk has started a transformation journey in early 2018. This is an exciting opportunity to contribute to a historic evolution to transform the company into a one-team culture focusing on pioneering and becoming the best solution partner in the market as well as a digital leader.

Our marketing team is currently moving to a matrix structure focused on business and brand awareness development through meaningful customer interactions and demand increase activities.

This is the right opportunity for you if you are strong commercially minded, creative and proactive marketer who is looking for development.

As a key stakeholder of the France B2B Marketing team, you’ll focus particularly on the direct channel and will handle the key challenge to support our Key Account Sales team to meet their targets.

You will report to the Head of Marketing, EMEA South, and you will have an essential role, with the rest of the Field Marketing team, to:

Main areas of responsibility:

Support the implementation of the marketing strategy to help position Nilfisk as a strong player in France Proactively work with local sales and service teams to secure and lead the implementation of marketing plans in alignment with commercial priorities to drive business growth based on insights and data. Establish a strong collaboration based on transparency and open communication to support both individual and team development and well-being Grow and support large end-customers and our contract cleaner business, working closely with KAM on specific and customized assets and actions (Account-based Marketing) Localize marketing material received from Global Marketing for France and develop content for marketing collateral on a need basis to ensure local market relevance Develop and manage marketing campaigns on all platforms, such as segment-based campaigns, print advertisement and digital content Coordinate and participate in trade fairs/events across France. This includes planning from start to finish and ensuring that expected outcome is fulfilled (lead management) Validate translations of marketing material Marketing qualification of leads and campaign set-up in SalesForce Own the local marketing plan and support on management of the local marketing budget, working towards a higher ROI on marketing activities Support the development of new content, articles and Social Media initiatives on a regional basis

Collaborative Marketing Manager with a high drive

We imagine you have at least 2 years of experience as a generalist marketeer from a B2B business and a high interest in digital marketing. If you have experience with key account marketing that would be an advantage. It would also be beneficial if you have worked in a large organization before. As we work with SalesForce, Pardot and Umbraco, it would be a plus if you have experience with these tools (or other CRM and CMS systems). Native French and a high level of English is required. Other European languages can be a plus.

On a more personal level, you use your excellent communication skills when you influence your stakeholders. You have a commercial focus and proactively suggest ways to generate and improve lead quality. You are service minded, but not afraid to challenge your stakeholders when needed. You are a structured project manager and you have the drive to ensure that the projects are completed and successful to specified deadlines. Last but not least, you have attention to details and an entrepreneurial mindset.

Why joining us?

This is an unique experience if you want to develop your marketing skills within an international company. You will be part of a team of experienced marketing specialists, nevertheless you will be responsible for driving and continuously improving your own campaigns.

We offer you a permanent position where you can grow as a marketing professional within a team of collaborative colleagues.

If this could be your next career step, please apply as soon as possible as we are doing ongoing interviews, and no later than the 15th of April 2021.

Let’s create a cleaner future together

Clean is changing. Today, cleaning is a key contributor to health and safety, and a new clean is emerging, driven by technology and innovation. At Nilfisk we are a driving force in this development, and we work as one team with one agenda, supporting each other across an exciting, dynamic organization. Being part of Nilfisk means having the freedom to speak your mind and do what you do best.

You will thrive by having a hands-on approach and the drive to bring your great ideas to life. At Nilfisk you can lead, innovate and collaborate for a cleaner future. Are you ready to make a change?