Senior User Acquisition Manager for Mobile Games

Contenu de l'offre Senior User Acquisition Manager for Mobile Games chez Pixowl

Pixowl is a mobile game studio focused on world builder games.
We are now ranking #47 in the Top 100 Freemium Family Games publishers and our flagship builder game The Sandbox did over 40M installs and counts 1M Monthly Active Users.

Join a company where you can make an impact - taking us from startup to high-growth top grossing studio !

We are looking for a senior user-acquisition expert to drive performance marketing efforts for our mobile games studio Pixowl and allow us to reach the Top 100 Grossing in 2018.

This is a key operational role that requires a unique balance of creativity, analytical thinking, effective communication/negotiation, and business development.

Core Responsibilities
Plan, develop and execute paid user-acquisition marketing campaigns across various channels (Facebook, Instagram, Video Advertising Networks, etc) for our 3 main titles : The Sandbox, Snoopy's Town Tale and Goosebumps HorrorTown.
Analyze data and optimize campaign performance based on LTV and ROI/ROAS.
Coordinate with 3rd-party tracking and attribution partners to ensure accurate end-to-end funnel data.
Monitor, optimize, and report on campaign performance on a regular cadence.
Effectively communicate goals and strategies to internal as well as external stakeholders (Studio, Producers/Designers, Live Ops and Tech) and platform partners (Apple, Google)
Build models then monitor current performance against trends, budget and forecast.
Come up with creative/original ideas -- be able and willing to take risks !
Collaborate and manage artists for the production of video & banner creatives to be used in your campaigns.
Take lead and manage a dedicated user-acquisition team inside the studio as your user-acquisition efforts will become fruitful to the studio
Identify new partners, platforms, and optimization opportunities to drive campaign performance.
Benchmark competitors and industry best-practises in terms of user-acquisition to stay up to date on latest user acquisition trends, shifts in market dynamics, and emerging platforms.