Senior Product Marketing Manager

Contenu de l'offre Senior Product Marketing Manager chez Planisware

Description du poste

Planisware is a global provider of Project Portfolio Management software solutions designed to support product development, engineering, and IT business processes. We have been dedicated to helping our customers drive strategic and innovation excellence, make confident business decisions, and increase portfolio value for over 20 years. Today, over 500 organizations worldwide rely on Planisware solutions to manage their projects, resources, and portfolios. A global organization, Planisware offices are located in the United States, Canada, United Kingdom, Germany, France, and Japan.Planisware cloud solutions are driving projects, products and programs forward. We help our clients make their vision a reality by enabling them to explore options, opportunities and scenarios, decide and prioritize with confidence, and accelerate execution by rallying resources, ensuring alignements, supporting operation excellence, and ultimately to deliver on the strategy. What you'll doPlanisware operates in 3 market segments: IT departments, Product Development and Engineering. Product marketing involves a cross-functional approach at the intersection of Product, Marketing and Sales. Your main responsibilities include the positioning and the value proposition of our products as well as defining the marketing product roadmap and contributing to its execution. This role reports to the Chief Marketing Officer and is part of the Planisware Global Marketing Team. Your mission will be to:● Develop a deep understanding of the IT Project Portfolio Management (PPM) market: pain points, buyer personas and articulate value propositions that will resonate with prospects and leads● Understand Planisware products, strengths, and contribute to product development based on the need and product gap identified from market research● Position Planisware products, recommend and implement marketing strategies, own the roadmap for the market, develop messaging and unique selling points.● Keep a tab on the latest industry trends, industry analyst research, competitors’ moves to be able to articulate business and product recommendations● Enable sales by contributing to keep sales material up to date with latest developments and messaging, provides timely insights during the sales process● Communicate the value of our products to audiences through presentations and pitch at exhibitions, webinars, internal events, etc. as a market expert and brand ambassador● Collaborate with the delivery and web marketing teams to implement your campaigns, identify touch points, and design and accelerate the customer journey.● Define, enrich or contribute to production of multiple assets (case studies & testimonials, demonstrations, web pages, blog posts, etc.) in order to improve Planisware products’s visibility and engagement on your market.● Maintain and develop the contacts and accounts within the CRM while ensuring quality and compliance with industry and corporate requirementsRequired Qualifications● 3 to 10 years experience in the software industry is mandatory● Track record in marketing B2B services or Saas solutions addressing IT needs Hard Skills ● Outstanding English and communication skills● Understanding and familiarity with common marketing technologies such as Wordpress, Drupal, Marketo, Salesforce, etc.● Planisware is a healthy, profitable and growing organization● Pleasure to work with a strong team, think outside the box, explore new tactics, and make an impact on Planisware development● A number of perks including competitive insurance schemes, welcoming offices, treats & goodies, and creative ways of communicating and working with one another, be it virtual or face-to-face


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