Email/CRM Marketing Specialist

Contenu de l'offre Email/CRM Marketing Specialist chez PPG Industries

Email/CRM Marketing Specialist

As an Email/CRM Marketing Specialist M/W you will build and complete end-to-end email marketing campaigns in support of promotions and product launches.

Do you have a successful track record of developing and performing email marketing campaigns, for both acquisition and retention strategies? You are highly data-driven and have strong project management skills ? If you are ready for join the international team of high level professionals join us to be a part of this new adventure!

Key Responsibilities:

Identify relevant customer segments, be responsible for list creation and monitor list management and segmentation.
Analyze business needs using available CRM data.
Implement, track, and optimize global rollout of all email programs and calendars.
Find opportunities to engage contacts, nurture leads to conversion, reduce churn, and increase lifetime value.
Partner closely with creative & brand teams to build consistent, brand-driven messaging and visual design.
Perform render testing across devices, email clients to ensure emails are optimized, user & mobile friendly.
Apply segmentation and personalization to enrich communications.
Implement programs against test-and-learn plans and results.
Drive attributable business results.
Supervising & reporting the campaign performance.

Qualifications:

Bachelor’s Degree in marketing, advertising, computer science, information science technology, or a related field with a 3-5 years email marketing experience and 2-3 years lead generation/CRM experience.
Experience in at least one CRM or marketing automation platform: Salesforce, HubSpot, Marketo, Acoustic/IBM Watson Marketing Cloud, Oracle Eloqua, Salesforce Pardot or Act-On
Proficiency in SAP Marketing Cloud is an advantage
Experience driving within established Email, CRM, or Loyalty programs
Solid understanding of customer journeys, lifecycle campaigns, and segmented communication strategies with a familiarity with HTML programming languages and Google Analytics
Strong collaborator with excellent presentation, project management, communication, and problem-solving skills
High level of skill with Microsoft Office suite

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

About us:

Here at PPG we make it happen, and we seek candidates of the highest integrity and professionalism who share our values, with the dedication and aim to strive today to do better than yesterday – every day.

PPG: WE PROTECT AND BEAUTIFY THE WORLD

Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to improve more surfaces in more ways than does any other company.. To learn more, visit www.ppg.com and follow @ PPG on Twitter.

The PPG Way

Every single day at PPG:

We partner with customers to build mutual value.

We are insightful, dedicated and proactive. We have intimate knowledge of the market and our customers. We focus on practical solutions that make a difference.

We are “One PPG” to the world.

We are better and stronger together. We demonstrate our scale to reach new markets and introduce innovative technologies as we differentiate and redefine our markets.

We trust our people every day, in every way.

We enable and empower our people to make the right decisions. We are inclusive, clear and respectful. Our feedback is clear and practical.

We make it happen.

We have a passion for winning. We achieve. We deliver with team and integrity. We bring our best energy to our work. We decide and act thoughtfully and quickly.

We run it like we own it.

We respect one another by being responsible and accountable. We always act in the best interest of our company, customers, shareholders and our communities.

We do better today than yesterday – every day.

We continuously learn. We develop our people to grow our businesses.

PPG Way: (Click here to learn more about the PPG Way)

PPG vision: http://corporate.ppg.com/Our-Company/PPG-Vision.aspx

We are One PPG: http://one.ppg.com/

PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, builds an environment for continuous learning, and adopts the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, sexual orientation, gender identity or expression. If you need assistance to complete your application due to a disability, please email recruiting@ppg.com.

PPG values your feedback on our recruiting process. We encourage you to visit Glassdoor.com and provide feedback on the process, so that we can do better today than yesterday.

Benefits will be discussed with you by your recruiter during the hiring process.