Brand Manager Nina Ricci (+other) H/F

Contenu de l'offre Brand Manager Nina Ricci (+other) H/F chez PUIG

Mission:

Under the responsibility of the Group Manager, you will be responsible for Nina Ricci (and another brand ot PUIG France Portfolio) strategy and development on the French Market (in terms of value market share , net revenues, profitability, working capital and image). As Brand Manager, you will work very closely with the French cross-functional teams to drive the success of the brands and bring marketing campaigns to life from ideation to implementation. This role will have exposure to the international brand development, digital and communication teams with the opportunity to influence new projects. You will also have regular contact with retailers and external agencies and should be adept at working at all levels of seniority with both internal and external stakeholders.

Key Functions & Responsibilities:

Developing marketing mixes from ideas to launch:

Lead local marketing mix planning, development and implementation, in line with brand vision and objectives. Implement new product launches and strive to maintain growth on icon pillar products, in alignment with the overall brand strategy. Manage product launch and new initiatives from forecast to marketing plan implementation through retail and digital consumer experience. Lead marketing plan presentation to internal and external stakeholders. Ensure presentations for new product launches and promotions are 100% tailored to the audience. A strong knowledge of the details of all brand dynamics, sales, objectives, KPIs and all marketing actions i.e. promotions, sampling activities etc. Responsible for all day-to-day operational management of the brands.

Monitoring budget, forecast and sales:

Control and follow the global P&L of the brand to achieve the objectives of the company, including A&P budget. Establish/manage brand budgets and accurately track marketing spend, in line financial objectives. Work closely with the Demand Planning and Commercial teams to ensure forecast accuracy and stock availability. Evaluate sales performance at both sell in and sell out level, working with the relevant departments on action plans. Monitor results in terms of sell through, NPD and plan contingencies when relevant. Run brand analysis (monthly/bi monthly/ad hoc/brand review/business review), control the reporting of the area for the International Development and Brands, and work on next year brand P&L forecast and ambition.

Partner with Trade, Sales and Retail teams to maximize sell-in and sell-through:

Be responsible of the brand image in every of the exclusive 360° plan worked for the retailers. Implement the execution of the plans with all the stakeholders and agencies and monitor the associated marketing costs.

Communicate and coordinate plans with the Media, PR and Digital teams:

Work with the media manager to determine effective media strategy and brief media agencies to bring it to life. Deliver effective and efficient briefs in line with media manager recommendations. In collaboration with Media and Digital teams, plan and order media artworks in advance and ensure smooth artwork process and quality, proactively following up plans with the relevant media owners.

Building effective internal and external relationships:

Be comfortable working with people at all levels of the organization and able to develop strong collaborative working relationships both internally and externally. On-going contact with global head office teams to gain a solid understanding of brand vision and strategy and identify the most successful ways to tailor it for the French market. Clearly convey brand vision and work collaboratively with French cross functional teams and agency partners, for successful implementation of the French marketing plans and strategic priorities.

Management/Team work:

Lead and motivate the trainee, via recruitment, organization of performance evaluations, development plan, actions and training.

Requirements for the role:

Experience: At least 5 years of experience in a similar position, ideally in the Luxury and Cosmetics/Fragrance Industry or Retail.

Education: Master degree, with Marketing specialization.

Languages: Fluent in English & French. Spanish would be a plus

Skills: Knowledge of global marketing (including Medias, Digital, visual Merchandising, PR, Training), and especially of the French market of Perfumes and Cosmetics. Highly numerate, with ability to analyze figures to draw conclusions and strong business recommendations. Self-starter able to work autonomously, driving momentum on multiple projects and proactively planning ahead. Excellent communication and presentation skills, both verbal and written. Collaborative team player, with strong influencing/leadership and interpersonal skills. At ease dealing with complexity and ambiguity. Good attention to detail. Specific Tool Knowledge required: Microsoft Office suite (Microsoft Outlook, Word, advanced Excel and PowerPoint all essential).