Content Marketing Manager – France

Contenu de l'offre Content Marketing Manager – France chez Qosmos

Global role based in Paris, France, reporting to SVP of Marketing and Communication; focusing on high-tech B2B content marketing and lead generation. Interfaces with Product Management and Marcoms.

Main Responsibilities
Content Marketing

Write text for Website, articles, blog posts, infographics, emailings, press releases

Propose and develop white papers & webinars (internal, with partners, with analysts)

Propose and develop videos and animations (top / mid / bottom of funnel)

Create selected sales tools (presentations, datasheets, success stories, etc.)

Formulate and agree on value prop per market segment

Lead Generation

Use best practice tools and processes for B2B, high-tech demand generation

Develop and coordinate lead generation campaigns, per product, use case, segment

Identify and pre-qualify sales leads and hand over to Sales

Recommend and attend trade shows, conferences and webinars for prospecting

Identify and develop new market opportunities and new use cases

Partnerships

Manage joint marketing with ecosystem and channel partners: trade shows, webcasts, demos, datasheets, presentations, etc.

Promotion

Interact with analysts, journalists and influencers (F2F, social media, briefings)

Personal Skills and Experience
Marketing Skills

10+ years of experience in B2B, high-tech marketing

Working knowledge of the complete marketing mix

Particularly familiar with B2B content marketing and demand generation

Experience either at HQ or regional marketing for a high-tech vendor

Previous experience of the cybersecurity or telecom market is a plus

Organization and Effectiveness

Reliable: “say what you will do and do what you said”

Hands-on: able and willing to produce quality work personally without delegating

Self-motivated and with a good sense of priorities

Communication

Perfectly fluent written and spoken English (French is useful but not mandatory)

Able to write high quality marketing material in English

Able to give impactful presentations (prospects, conferences, webinars, videos)

Education

Engineering or business degree, additional MBA is a plus