Region: France
Division: Marketing
Office Location: Paris
Position: International High-Tech B2B Marketing Manager
Required Starting Date: Immediately
Contract: Permanent
Global role based in Paris, reporting to Senior Vice-President of Marketing; focusing on high-tech B2B content marketing and lead generation.
Content Marketing
Manage portfolio segmentation, targeting and positioning Create sales tools (presentations, datasheets, success stories, etc.) Write text for Website, articles, blog posts, infographics, emailings, press releases Propose and develop white papers & webinars (internal, with partners, with analysts) Propose and develop videos and animations (top / mid / bottom of funnel) Manage joint marketing with ecosystem partners: trade shows, webcasts, demos, datasheets, presentations, etc.Lead Generation
Use best practice tools and processes for B2B, high-tech demand generation Develop and coordinate lead generation campaigns, per product, use case, segment Identify and pre-qualify sales leads and hand over to Sales Identify and develop new market opportunities and new use cases Recommend and attend trade shows, conferences and webinars for prospectingOrganization and Effectiveness
Reliable: “say what you will do and do what you said” Hands-on “doer”: able and willing to produce quality work personally Self-motivated and with a good sense of prioritiesCommunication
Perfectly fluent written and spoken English Able to write high quality marketing material in English Able to give impactful presentations (prospects, conferences, webinars, videos)Education
Engineering or business degree, additional MBA is a plus
Enea develops the software foundation for the connected society, supplying solutions for mobile traffic optimization, subscriber data management, network virtualization, traffic classification, embedded operating systems, and professional services. More than 3 billion people around the globe rely on our technologies in their daily lives. Enea’s leading DPI-based IP traffic classification and network intelligence software is embedded by vendors and integrators into their products sold to telcos, cloud service providers and enterprises.
For more information on Enea’s Qosmos Probe or Qosmos DPI technology: www.qosmos.com.
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