The Product Marketing Manager is responsible for organizing and orchestrating the company’s product launches. He drives efficient tactics in line with the product’s and the company’s strategy to achieve results in sales. Definitely market oriented, he empowers the product’s value proposition in a compelling way that generates customer engagement. He is a strategic and tactical leader when it comes to market knowledge and end user needs.
The position reports to Marketing Director or the CEO. The Product Marketing Manager will work with Company Marketing Director, the Marketing UI/UX team, the Product Owners, the Product Manager, the Project Managers as well as directly with clients. The Product Marketing Manager will drive cross-functional team leadership as well as working with the company internal Rakuten teams to launch products. He will also communicate with company leadership team, including executives of Rakuten Group and clients.
KEY ACCOUNTABILITY, RESULT AREAS AND RESPONSIBILITIESStrategy
Collaborate internally with leaders to help elaborate and execute the mission, vision, and strategy of the company, Share and promote the product’s vision within the product management team (Product Owner, Product Manager and Project Manager), Provides market inputs to the product management stakeholders, Develop and oversee effective product go-to-market strategies and plans (pricing, advertising, product launching), Suggest and arbitrate product positioning, USP (Unique Selling Proposition), key messages, and competitive advantages, Communicate and implement internally product strategy and plans.Marketing plan & Content strategy
Create go-to-market plans, Develop and establish market segmentation for each product offering, Analyze direct and indirect sales data to adapt and improve marketing plan using marketing and sale techniques, Establish a content strategy (channels, content, personae, roadmap) to engage prospects and clients along the plan.Collaterals & Sales tools
Create strong positioning statements and compelling messages for product communication, Manage and nurture content production for product communication, Design prospect & customer transformation journey and rollout tactical campaigns, Develop appealing presentations, product sheets, email campaigns, case studies, FAQs, white papers, press kits, social content, web site content, videos, infographics for marketing and sales lead generation, Train and advise the Sales team in their commercial pitches.Product launch
Strong product knowledge, Manage the successful execution of product launches, Create product launch kits to support the go-to-market strategies, Support the Marketing team in the launch & acquisition strategy, Coordinate closely with Product Managers and Product Owners to synchronize development and marketing milestones (project timelines, launch calendars, documentation), Keep tight tracking of all customer insights during product acceleration phases, Coordinate the release with Marketing, Sales, and Development up until general availability, Track and report success on product launch to internal teams, Manage product roadshows and press tours, Deliver success stories and customer testimonials, Evaluate launch projects with KPIs and customers feedback.Pricing strategy and policy
Determine global strategy with sales teams, Generate pricing matrices and discount scenarios, Setup discount levels and special pricing for direct and indirect channels.Communication
Translate technical details and features into benefits for the user of our products. Ability to turn analytics and data insights into compelling and engaging stories, Empower and inspire internally Product Marketing best-practices, Leadership to influence seamlessly cross-functional teams such sales, marketing and product management for better alignment, Act as a company ambassador at all times to explain the benefits of the product offering, Inspire the corporate communication as an active contributor, Manage PR, press and review programs, Applies and promotes the Rakuten culture, ethics and values. Our strengths:RAKUTEN AQUAFADAS
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