Les reponsabilités que nous vous confierons:
Define and steer Red Bull France media strategy & roadmap: Build a solid and effective paid media ecosystem to help accelerate our brands’ growth, defining the role and leveraging the strength of each media touchpoint in the global mix and reinforcing each media platform’s capabilities
Turn consumer and media datas into compelling insights, which are actionable and relevant, and ensure these insights are addressed through adequate ideas and plans. Monitor the consumer’s perception about the brand and products in various media pillars.
Constantly identify, analyze and align the latest digital media trends and emerging technologies, new opportunities / innovations
Develop & implement the right Offline and Online advertising plan for France. The touchpoints include TV, ecommerce, DOOH and digital.
Strongly manage and guide the media agency on a daily basis and nurture solid relationships with the HQ media team
Become the KPI and performance analysis champion. Test and roll out new measurement tech & tools to continually improve the quality of the media execution
Foster best practices on various axis: consumer behavior and insights generation, media planning, execution & optimization
Collaborate & ensure synergy with all marketing and sales teams, and Brand specialists
Work closely with the National Brand Manager and HQ specialists to share plans, learnings, best practices, insights
Initiate sessions to develop case studies
Evaluate and put in place the right level investment for the campaigns
Manage the overall brand team budget and adjust for smart savings and reinvestments all along the year, handle the invoices related to advertising
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