Marketing & Communication manager

Contenu de l'offre Marketing & Communication manager chez Rothschild & Co

About us

As one of the world's largest independent financial advisory groups, we know that it takes a distinct perspective to make a meaningful difference to our clients’ business and wealth.
Rothschild & Co is a global and family-controlled group. We provide M&A, strategy and financing advice, as well as investment and wealth management solutions to large institutions, families, individuals and governments, worldwide.

Having been at the centre of the world's financial markets for more than 200 years we can rely on an unrivalled global network of more than 3,800 talented employees and a track-record of outstanding execution with 50 offices around the world.

Our integrated global network of trusted professionals and decision makers around the world provide in-depth market intelligence, meaning we can be closer to current issues than any other global financial institution in our core markets.

It is this scale, local knowledge and intellectual capital that allow us to provide a distinct perspective and effective long-term solutions for our partners.

Job description

Rothschild Martin Maurel, Rothschild & Co’s Wealth Management business in France, Belgium and Monaco, is seeking a Senior Marketing & Communications Manager, who will implement our global marketing and communication strategy.

Contributing to our business development efforts, the successful candidate will help to promote our expertise and know-how to UHNWI clients and prospects, by planning and implementing campaigns, managing communications and marketing projects, and creating content in digital, print, event and other formats.

Responsibilities

Market watch / Implementing a targeted marketing strategy

Maintain market watch on wealth management trends, competitors and developments

Idea, content and campaign generation and implementing them across various channels, formats and audiences, building innovative and impactful solutions for business targets, client advisers and other stakeholders

Improve the efficiency of the business’ marketing strategy by elaborating clear benchmarks within the wealth management universe, and then establishing a roadmap for exceeding them

Content creation and management

Develop and implement a marketing strategy for the wealth management business

Create innovative and inspiring digital content that promotes our expertise and engages prospects, clients, personal advisors and entrepreneurs ecosystem in a targeted way

Drive the creation of relevant, engaging and impactful digital content in various formats, such as online articles, client letters, thought leadership, printed brochures and other documents, videos, podcasts, infographics, and social media

Liaise with creative designers where needed to produce and edit marketing collateral

Implementation of the Content & Marketing strategy as agreed with the Head of Business Development for the Wealth Management business.

Drive the business’ social media presence, executing targeted social media campaigns across various platforms and other content marketing

Analyze and measure the digital marketing campaigns performance through marketing metrics against goals (ROI and KPIs), to refine content accordingly and continuously improve the business’ digital offering

Work with the Marketing, Communication, and Investment team as necessary on the delivery of key Marketing projects across the business (this is likely to include a re-brand, website and intranet projects, an email automation project and a content hub project)

Liaise with the business’ other teams on PR targeting and digital analysis, to improve how our wealth management expertise is promoted in digital and traditional medias

Develop an accurate and effective audience segmentation model, to improve how the business’ digital content is targeted and delivered, and make it more effective across all its audiences

Qualifications

At least 5 to 8 years of marketing experience, preferably in financial services, focusing on the wealth management industry or in a relevant marketing agency

Excellent written and communication skills with a strong eye for detail and design

A self-starter, able to work independently in a fluid environment and comfortable with multitasking

SEO, SEM, social media, content marketing, Google / Adobe Analytics skills

Good understanding of website design, CMS, UX, marketing automation and CRM tools

Ability to work to tight deadlines and manage multiple projects

Comfortable working in a multilingual and global environment

Fluent English