SAP Product Marketing Sr. Specialist - RISE CSMO

Contenu de l'offre SAP Product Marketing Sr. Specialist - RISE CSMO chez SAP

SAP Product Marketing Sr. Specialist - RISE CSMO

We help the world run better

Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.Apply now! 

YOUR FUTURE ROLE      Marketing Strategy Senior Specialist

This role is part of the RISE CMSO organization.

The Solution Marketing function defines the marketing objectives and corresponding investment needs for SAP’s solution portfolio, as manifested in the end-to-end Marketing Plan, supporting the growth ambitions of the Winning Plan. Solution Marketing defines and delivers the solution area messaging and positioning aligned with the target audience(s), determines the solution area priorities for demand generation activities and delivers key marketing assets to support the end-to-end customer journey. This involves continuous collaboration with the Global Demand Center and Field Marketing to achieve pipeline targets. A close partnership with Solution Management is required to develop the solution’s value proposition, particularly aligning on growth ambitions, market insights, GTM and commercialization to inform the marketing strategy and its execution. In this partnership, Solution Marketing owns the narrative around the value proposition for all marketing and demand generation purposes, including the creation and delivery of marketing assets and messaging, with Solution Management contributing to the strategic direction and acting as key source of expertise. Solution Marketing owns and manages customer-facing marketing assets and solution enablement delivery for (pre-)sales and partners in close partnership with SAP Learning team. Solution Marketing supports solution evangelism and engagement by serving as the Solution SME responsible for driving thought leadership and supporting AR and PR plans in alignment with marketing objectives and plans.

In this role your key focus area’s will be:

Subject Matter Expert in the (Sub)Solution Area market and Marketing Strategy, including:

Own and define the solution (area) -specific marketing plan, covering the end-to-end solution marketing strategy and detailed tactics, incl. campaigns, programs, budget, and goals.Lead the Marketing Plan core team orchestration to ensure the execution of this strategic steering framework for demand generation and GTM activities together with Corporate Marketing, Field Marketing, Global Communications, and Operations.
Continually monitor and optimize the marketingplan for your specific area
Align with Solution Management on solution’s growth ambitions, market insights, GTM and commercialization objectives, and drive the execution of launch campaigns, promotions, packaging, and other related marketing activities.
Be the subject matter expert on product/ industry market trends, customer and user preferences, and competitive landscape to determine the best marketing positioning.

Solution Value Proposition, Messaging and Positioning, including:

Partner with Solution Management to develop solution’s value proposition (customer promise and key reasons to believe). Own the narrative of the value proposition for all downstream marketing and demand generation purposes. Define key points of differentiation and develop a meaningful, strong message and related assets around the solutions.
Develop solutions Messaging & Positioning Framework (MPF) to guide all marketing and demand generation activities around the differentiated value proposition. Ensure that product truth is expressed with accuracy to build trust and credibility, and articulate to stakeholders, buyers, and the industry the potential value realized from our solutions.

Solution Marketing Content and Assets, including:

Own the (sub)Solution Area marketing content Bill of Materials (BoM) and create ‘ready-to-use’ thought leadership, demand generation, and website assets for all channels (in-person, digital, & social) with Solution Management as a key source of expertise.Create solution-specific and technical content to support the definition of all solution offerings.
Optimize marketing content and assets to create pipeline and drive collaboration across the entire funnel to align content and campaigns.

Support and Enablement for all customer-facing functions, including:

Create core customer-facing marketing assets for customer success teams and partners (e.g., keynotes & pitch decks), defining the solution focus and aligning technical product capabilities and solution value with customer needs and sales requirements.
Own and manage solution enablement delivery for sales, partners, and customers in close partnership with SAP Learning team. Collaborate with Solution Management to develop key content and assets like sales plays that enable both sales teams and value-add services & support partners to deliver differentiated use cases that beat competitors and drive ACV.
Influence solution & product adoption (Client Success) through programs that drive utilization and promotes upsell- and cross-selling opportunities.

YOUR PROFILE

Bachelor/master degree or similar level due to experience.
5+ years Experience in solution/product marketing role.
5+ years experience in content creation of strategic & customer facing assets.
Strong statistics and data analysis skills .
Extensive knowledge of SAP’s (or other) ERP solutions.
Experience in Industry GTM.
Strong interpersonal skills as a collaborative team player who has worked with diverse teams.
Fluent in English and 1 or 2 additional languages is helpful.

ABOUT THE TEAM

 

The RISE solution marketing team is responsible for the Global RISE solutions marketing strategy. We own and define the solution specific marketing plans; we continually monitor and optimize the marketing plan. We collaborate closely to our colleagues in solution Management, and we are subject matter experts. We own the narrative of the value proposition for all downstream marketing and demand generation. We develop solution messaging and the positioning framework. We shape the brand strategy and define naming. We take responsibility for the demand generation strategy across digital, in-person, in-product, and the entire customer lifecycle. Customers are at the heart of this. We contribute to the Integrated demand programs to generate engagement with our customers and increase pipe contribution. Partners should be part of this approach. We own the solution Area marketing content BOM and create ready to use thought leadership-, demand generation- and website assets for all channels following the customer journey.

We build breakthroughs together

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.

SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Successful candidates might be required to undergo a background verification with an external vendor.

Requisition ID: 376961  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations: Virtual - Canada #LI-Hybrid.