Stage : Stage - Assistant(e) Marketing lancement d'offre - Bac5 (38 Eybens) H/F

Contenu de l'offre Stage : Stage - Assistant(e) Marketing lancement d'offre - Bac5 (38 Eybens) H/F chez Schneider Electric

Title: Marketing Assistant – Customer Launch support of a system offer

1- Mission:

- Responsibility of the Launch deliverables for End 2018 (60%)

Based on the Launch Plan defined by the Project Marketing leader, detailed follow-up of all deliverables for the Launch for End 2018 per type of internal and external customers with internal Marcom and technical people

- End Users: collaterals, web campaigns, etc.

- Integrators (panel builders, contractors) : collaterals, trainings, helping tools for integration

- Specifiers: collaterals, trainigns, helping tools for design

- Sales people: trainigns, demos, collaterals

- Technical support: training

Responsible for the planning and follow-up of the execution

- Put in place a process for information collection after the launch (30%)

- Test deliverables with sales and selected customer before production to fine tune and have powerful messages

- put in place a follow-up dashboard of customer resutls :

- for sales

- for qualitative feedback to fine tune the value proposal

- Support on market studies for further innovation in next Launch waves (10%)

- support to organize focus groups with customers, organize web surveys

- Investigate more in details new opportunities of value creation with Augmented Reality (AR)