Marketing & Communication Manager F/H

Contenu de l'offre Marketing & Communication Manager F/H chez SEMARE

Marketing & Communication Manager F/H

Our Client is a worldwide leader in high-tech products, whether B2B or B2C. For their Air Conditioning division, they are looking for a talented Marketing & Communication Manager to help strengthen the business in France.   

You will translate the European marketing strategy into a strong local marketing strategy & plan for the French market. You will lead and be involved in the execution of the local marketing activity plans. 

This includes a wide range of activities, like B2B & B2C brand activities, channel plans, marketing analytics and events. You will work in close collaboration with the European Headquarters ensuring that all activities in the area of marketing communications are in line with the company and brand policies. You will manage the Marketing and Communication team. 

RESPONSIBILITIES

Strategic Marketing 

In order to help very ambitious sales objectives, you will design French market dedicated strategy including local items: product regulation, specific needs of B2B market (construction companies, resellers, ... ) and B2C market. You will be responsible for designing specific contents and messages for all channels. 
You will lead researches and benchmarks for all panels of product in order to help sales teams in reaching market expectations. As Air conditioning is a very specific market, you will also work on lobbying matters (public organizations ...). 

Operational marketing 

With support of the team and as first point of contact for external agencies, you will be responsible for coordinating partners in awareness campaigns and sales promotions, design or adapt print and web materials. 
You will manage follow up on status and outcome of the campaigns and promotions for Management about the running campaigns and promotions. 

Products 

Based on current market and based on market evolution due to new regulations, (RE2020, F Gaz, ...), you set up an analysis, followed by products development options on the heating and air conditioning markets. 
You determine the needs and characteristics of the products necessary to develop the French market, for commercial and residential applications. 

Budget Management 

You will manage a budget including forecasting, cost and ROI analyses. This includes explaining and reporting on expenses and results. 

Manage your team

You will be managing a team of 4 people and will be responsible to set their objectives as well as develop and coach them.

Qualifications

Bachelor's degree or equivalent experience in Marketing or Communication
10 years minimum of relevant work experience
Experienced leader and collaborator
Strategic and operational marketing skills
Very good knowledge of technical products and specific regulation 
Analytical and verbal skilled
Project management / Cross-functional projects
Sales and ROI focused
Ability to manage processes
Can do mentality, flexible with regards to changing priorities & business needs
Fluent in French & English










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