Marketing Automation Manager

Contenu de l'offre Marketing Automation Manager chez Sitel

A propos

As Marketing Automation Manager you will join our Global Marketing & Communications team. Your mission will be to build positive interactions and touchpoints throughout the client lifecycle and to help to develop, manage, and optimize our email campaigns.

We are looking for a team member who has demonstrable, hands-on experience implementing programs and campaigns using HubSpot’s inbound marketing and marketing automation. This position is highly analytics and creative at the same time to design meaningful marketing campaigns and measure their impact.

The job is based in Paris. Fluent French and English are required

Résumé du poste

You Will

Campaign Project Management. Work with technical leads to design a solution that optimally utilizes our Marketing tech stack and supports our marketing use cases and strategy. Provide strategic guidance and direction to our internal customers for maximizing their digital marketing effectiveness.

Marketing Automation. Integration of Salesforce.com with marketing automation tools (Adobe Campaign) with an emphasis on streamlining data movement between the two systems. Inhouse expert on technical configuration, integration and coordination of our Marketing Automation Platform (MAP) and related technologies and processes.

Database Management. Own the marketing data quality including data governance, data imports and clean up, enrichment, validation, list segmentation, subscription management, and reporting. Drive lead data enrichment projects to improve targeting, segmentation and ensure data integrity. Report on leads in lifecycle stages and handoff with the inside/sales teams.

Empower. Train campaign owners, scale regional demand gen hubs, evangelize the usage of tools and drive efficiencies in the majors and commercial execution models. Fulfill administrative level service requests (tickets) in a timely fashion, communicating clearly with internal customers.

Metrics and ROI. Design, develop and capture and analyze key metrics to optimize and improve ROI for all marketing programs. Deliver robust and well-structured reporting to the business.

Principales responsabilités

You Have

Proven experience on HubSpot, Salesforce, Google Analytics

Expertise on other B2B martech tools used for lead generation and user tracking

A B2B digital marketing portfolio, or equivalent combination of related training/education and experience required, demonstrates creativity and documented immersion in CRM.

Exceptional writing experience in creating innovative campaigns to increase brand awareness and drive engagement.

Ability to effectively communicate information and ideas in written and video format.

Experience creating and executing strategic communications plans across various internal and external vehicles, including email, social media platforms and company Teams tool & digital video platform(s) and with database analysis and segmentation.

Exhibit the ability to jump from the creative side of marketing to the analytical side, demonstrating why your ideas are analytically sound.

Expert at analyzing, optimizing and programmatically reporting on our performance against stated goals, whether it's the performance of social handles, landing pages and emails, or engagement levels driven by ongoing communications activities.