PR Campaign Communication Manager

Contenu de l'offre PR Campaign Communication Manager chez Sony Europe BV, France Branch

Job Purpose:

Sony France is looking for a truly collaborative, culturally aware and diplomatic team player.

This role is responsible for managing the day-to-day planning and implementation of Sony Electronics product and brand PR activities in France with key media and influencers to drive awareness and brand perception in the region.

You will be responsible for delivering local PR plans in close collaboration with central PR teams, adopting an integrated comms approach alongside local Marketing teams to support key business objectives.

Reporting directly into the PR Head France, and with Corporate Communications Europe (CCE) as well as France Marketing Head, this role requires a dynamic team player with creative flair, experienced in working in a multi-cultural environment to reach and influence a broad range of external audiences.

Key Responsibilities:

You act as day-to-day contact for the local PR agency to ensure they deliver strong results against agreed targets and within budget. You drive the projects and you guarantee the quality of execution of all the PR activities. In consideration of local and global marketing plans, you imagine and set up PR campaigns in order to drive awareness and brand perception in France in different media (earned media). Deliver impactful and effective product launches, media events and content-led creative campaigns that support the brand messaging and business strategy in line with European central team directions. Coordinate the organization of local events and press trips and participate in those events. Develop strategic PR plans across categories, building relationships with key media and influencers to generate strong media coverage and positive ROI on all PR activities with clear and measurable KPIs. Maintain and develop a good relationship with key journalists of Tier 1 press (Tech, generalist, specialized) as well as bloggers and influencers. Your actions are KPI-oriented, and you manage your projects in line with the PR budget. You know how to measure key PR KPIs. Ensure an integrated communications approach across all PR activities and collaborate closely with local Sales & Marketing colleagues to drive awareness and preference among consumers. Monitor competitors’ key announcements as well as PR trends in all sectors. Share local best practices with PR teams from other European countries. Share the key articles on Sony and competitors to the Communication, Sales & Marketing local team.

Candidate profile:

Graduate level (Bac +4/5) in Communication, Marketing, PR (Bac+4/5), native French language with solid English language proficiency and excellent written and verbal communication skills is a must. Experience in planning, developing and executing cross-channel integrated PR campaigns, events and brand awareness activities. Proven track record in development and delivery of results-driven comms strategy and tactics, with a passion for comms innovation across both Owned and Earned media (digital PR experience preferred) working closely with Marketing colleagues to ensure PR content is amplified across the customer journey. Experienced in delivering social influencer campaigns and activity to drive product awareness and brand engagement. Highly organized with ability to strategically plan and manage several diverse tasks at once. Excellent understanding of the local media and influencer landscape and established relationships with local market business and consumer/technology media. Customer focus, media savvy, market awareness, and brand champion. Experience in PR agency or in-house Knowledge of the French media landscape Experience of working across a European business within multi-cultural working environment Experience and / or understanding of consumer & business technology industry Proficiency in Microsoft Office (Excel, PowerPoint) Native French language, fluent in English Excellent writing skills

Bring your uniqueness to Sony

We recognize that each and every one of us is original and different. Diversity and inclusion are in our DNA, they drive innovation. We empower our people to achieve one goal: to fill the world with curiosity and emotion.