General :
This is a hands-on, high-responsibility role that will challenge you to manage a diverse team of cross-functional peers.
Specific Responsibilities :
Develop and manage the marketing plan for the assigned brands, including brand and product marketing strategy, product positioning, market research and consumer insights, advertising, in-store POP, public relations, licensing relations, web/internet, and targeted consumer/trade outreach and promotions. Manage the financial aspects of a portfolio of the brand, including pricing, P&L, budgeting, SKU rationalization and profitability analysis. Recommend the annual forecasts for each SKU, based on a deep analysis of the market and product potential. Participate in sales presentations for large retailers and provide sales tools supporting successful sell in of one or more brands. Assist in management of trade shows, conducting analysis of effectiveness, prioritization of exhibiting and attendance, product selections and booth design directions. Take part on PR and B2C events Manage close collaboration with the Marketing Assistant, Trade Manager and Experiential Manager.Required Skill Set :
Exceptional written, verbal and presentation skills. Intermediate to advanced knowledge of MS Office, coupled with excellent organizational communication skills, and customer service skills. Ability to both adapt to and manage changing priorities independently in a fast paced environment. Excellent interpersonal skills and ability to work effectively with people at all levels within an international team environment. Proven ability to do whatever it takes to get the job done while continuously taking initiate and pushing projects forward under tight deadlines. Passionate about creative excellence and willing to drive self and others to achieve “magic” A strong level of passion and willingness to be awesome.Required Qualifications & Experience :
Master level preferred 3-5 years of consumer product brand management experience in a new product-oriented industry, preferably working with toy or entertainment Working knowledge of a variety of marketing tactics from media, in-store and consumer promotions. Experience working with international brands and retail distribution channels Direct experience with the full product development cycle, with a track record of thriving in a growth oriented and changing environment. Experience managing multiple projects at once in a fast paced, entrepreneurial environment Strong knowledge of PCs and software including: MS Windows, Word, Excel, PowerPoint, Photoshop. Fluent in English Management experience.Inscrivez-vous pour accéder à l'annonce
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