Brand Marketing Director

Contenu de l'offre Brand Marketing Director chez Stanley Black & Decker

ABOUT STANLEY BLACK & DECKER

For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done—and we have since 1843.

You repair your home and car with the tools we provide. Your car and your phone are secured with our fasteners. The things you value most can be protected by our security systems. And the roads you drive on, the bridges you cross, the energy you consume, all of these most likely came to you via one of our infrastructure systems.

We join forces to bring together the best of the best to create practical, meaningful products and services that make life easier—empowering people to do better, safer, more significant work. Innovation and excellence have powered our success, but we know there’s more we can do for the world and those who make it. Across our businesses, we’re investing in breakthrough innovation and digital excellence, striving for outperformance and increasing our focus on social responsibility.

We define success as delivering value to our customers, colleagues and communities. Our commitment to quality, safety and sustainability helps us on our path to becoming the type of uniquely human-centred global industrial company that keeps every stakeholder in mind, while helping to make the world better.

Job Purpose & Mission

An end user-focused role, the Brand Marketing Director will be responsible for executing the region’s brand marketing strategies through the adaption of the Global Brand Strategy and Tool Kit, fully aligned to and supporting the region’s commercial strategy and objectives.

Key Responsibilities

Leadership and management of the Brand Marketing team.Actively partners in a matrix structure with cross-functional teams including the Product Marketing, Trade Marketing, Digital/eCommerce, Studio, Insight and Regional Commercial teams.Provides Brand leadership to ensure adherence to Global Brand Standards.Adapts Global Brand Strategy, brand voice, and brand positioning for all brands commercialised in the EMEA-ANZ region, utilising the Global Brand Tool Kit.Leads the EMEA-ANZ Region Brand Planning process oversees associated budgets, while ensuring full alignment with Global Brand Plans and EMEA-ANZ Region Commercial Strategy.Liaises with EMEA-ANZ Region Product Marketing and Commercial Teams to ensure alignment in executing Global strategic brand objectives at local level.Maintains close collaboration with EMEA-ANZ Brand and Digital Directors to ensure alignment to, and cascade of overarching global brand strategy and priorities to the EMEA-ANZ Region.Actively partners with EMEA-ANZ Brand and Digital Directors to adapt Global Brand Vision ensuring plans reflect EMEA-ANZ region requirements.Actively partners with Global cross-functional teams including Product Marketing and Corporate Marketing (e.g. Sponsorship).Adapts Global Campaigns & Priorities for EMEA-ANZ region, where applicable.Originates regional Brand initiatives, as required, to support EMEA-ANZ commercial objectives.Drives activities to build and enrich a strong Marketable End User database which can be used for 1:1 personalised marketing.Develop a thorough understanding of the EMEA-ANZ Region’s markets including developing a thorough understanding of the market trends, consumer & end-user needs and requirements as well as Customer Needs and business opportunities.Monitor and feedback on competitor brand marketing activities, proposing any necessary actions.In Conjunction with Global Digital COE and Regional Digital teams, is responsible for EMEA-ANZ Digital Marketing activities (e.g Social Media, eDM, website content, A+ content assets) in close collaboration with the Central team Digital COE.Manages EMEA-ANZ Region agency relationships.Oversees and approves local media plans and targeting.Sets KPI’s and works with Insight team to analyse, interpret and form intelligence from internal analytics and external market reports and research, to feed into recommendations for activities.Accountable for delivery of Brand Performance targets in EMEA-ANZ Region e.g. via B2B Studies.Ensures ongoing Brand Team Engagement Strategy, Talent Assessment, Recruitment, Training, Coaching and Development Plans.Build strong collaborative working relationships with key stakeholders in the EMEA-ANZ Region.

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QUALIFICATIONS*

Proven track record of leading and managing teamsExcellent strategic brand planning skillsStrong Digital Marketing understandingRequires knowledge of brand fundamentals and insights managementStrong Commercial UnderstandingExperience of working in an international environmentTrack record of managing agenciesStrong financial/budget management skillsAn understanding of product planning and NPIStrong project management skills, solid analytical skills and attention to detailStrong verbal, written and presentation skillsExperience working in a highly matrixed, global organization6+ years of management experienceSome travel is expected for this role.

Reference ID: RHBMDEMEAANZ

Job Types: Full-time, Permanent

Experience:

Brand Marketing: 6 years (Preferred)

Work Remotely:

Yes