Product Marketing Specialist (French & English speaking), Paris office

Contenu de l'offre Product Marketing Specialist (French & English speaking), Paris office chez Synthesio

Role Overview

We are looking for a passionate Product Marketing Specialist to join the Marketing team at our Paris office. This position reports to the Chief Marketing Officer in New York, and will support our Product Marketing Manager who's based in New York. The ideal candidate will play a big role in content creation, positioning, messaging, sales materials, competitive intelligence, the launch management process, and customer communications for Synthesio's products. The Product Marketing Specialist should be excited to tell the story of our innovative and industry-leading products to our target market.

We work hard, and we're serious about what we do. But we like to have fun too. In fact, we run our company on three core values every day: Global, simple, and fun. If this culture sounds like you, keep reading …

Responsibilities

Be the subject matter expert and content creator for your product(s) and features within the Synthesio Social Media Intelligence Suite Communicate our products to the market in the clearest possible way Develop product positioning and messaging that differentiates our products in the market Enable Sales to communicate the value proposition of the products Write compelling copy that will deliver the message clearly and in Synthesio's tone-of-voice Develop Sales tools that support the selling motion of our products and the length of our sales cycle Partner with Product Management to shape the product roadmap Plan and execute product releases Be the expert on our target audiences and their personas Help drive competitive intelligence, and dive deep into our competitors' offerings to educate our sales teams and position us to win Generate content for demand generation activities, including content assets (blog posts, ebooks, etc.) Create presentations and deliver on webinars and at conferences Produce content for the Products, Solutions and Resources sections of synthesio.com Continually look for ways to improve the format of our marketing and sales collateral/assets, to enable our sales teams to present the right message to the right buyers at the right time Help our Product Management and Sales teams respond to business problems and market feedback, so we can anticipate what customers need before they bring it to us Help drive coordinated and integrated go-to-market planning and activities Demonstrate a strong commitment to Sales & Marketing alignment Bring creative thinking to marketing campaign planning

Requirements

BA/BS in marketing or a relevant field Fluent in French and English 2+ years of experience in marketing a B2B SaaS product to global enterprises who have longer sales cycles and multiple influencers 2+ years of experience in marketing technology space, social software preferred Excellent writing, presentation and communications skills Excellent copywriting skills, technology-savvy, with an ability to convey complex concepts in a clear and simple way Track record of creating web content assets, presentations, and other materials tailored for multiple personas Time management and project management skills to hit product release and campaign deadlines Excellent people skills to interact with internal teams, and third parties (prospects, customers, partners, conference vendors) in multiple countries Strong market research skills Ability to earn trust and respect from Sales Easily able to shift gears between thinking and doing WordPress experience a plus Salesforce and/or Marketo understanding a plus Enjoys and thrives in a startup culture with no politics, yet can navigate a larger enterprise Occasional travel to other Synthesio offices and/or conferences (quarterly at most)

Company Overview

Synthesio is a global organization with offices in NY, London, Paris, Brussels and Singapore. The best way to define us is as an "established startup" with a team of about 140 employees, created in 2006 and which is recently became part of IPSOS group, one of the global leaders in market research.

We are a technology company that provides a Social Intelligence platform to our customers that allows them to make sense of the chatter that goes on throughout social media. Essentially, we pull large sets of unstructured conversations that occur on Facebook, Twitter, Linkedin, Instagram etc, blogs, forums. Then, using our proprietary technology and analytics, we can offer to our customers a way to understand what these discussions mean to their brands.

We sell into the Marketing or Communication leaders in large F1000 companies - such as Mastercard, Nissan, Estee - or large agencies - such as WPP. The best way to think of the Synthesio solution is that we are offering an innovative take on classic Market Research, Consumer Insight or brand management that is powered by conversations happening in real-time on social media.