Country Marketing Manager, France

Contenu de l'offre Country Marketing Manager, France chez Tektronix

Paris (75) Who you work with
This position for a Country Marketing Manager France resides in our EMEA Territory Marketing Organization.

Working alongside with

product/customer experts (Technical Marketing Managers for an assigned business segment),

functional/customer experts (digital and social marketing, corporate communications, telemarketing etc) and

other market/customer experts (Germany, UK, Russia, Italy) and lastly

the local sales organization (direct and indirect sales channel)
you will collaborate to establish country marketing plans and country objectives as well as implement those to effectively support regional business goals.
What you do

The successful candidate will be responsible for:
Developing and executing integrated marketing communications plans to excite the market, drive revenue, engage new customers and ultimately to amplify our Tektronix/Keithley story

Lead and collaborate with a team of peers and vendors to move strategy to action and achieve ROI and associated monthly metrics, specifically Marketing & Sales Qualified Leads

Working on the basis of our Mktg strategy with our key principles in mind: be human, be proud, be one and be bold

Aligning with industry best practices and monitoring evolving customer communications preferences

Driving continuous improvement in execution and growth in results

Maintaining compliance with brand guidelines
Who you are

Proven hands-on integrated marketing communications planning and execution experience (on and offline, inbound and outbound campaigns); this would include project managing digital activities e.g. multi-lingual email/web campaigns (using Marketo as a systems platform), paid advertising, online & offline events, PR, tradeshows/seminars and social media in order to meet the requirements of the regional marketing programs, on time and within set budget.

Experience in directing media vendors and creative agencies, especially digital agencies. Digital savviness required.

Proven hands on experience in message development, copywriting, copy editing. This would include creation and adaptaion of materials (banners, flyers etc.) to support EMEA-specific campaigns, if not delivered by the Worldwide Team

Proven high tech BtoB marketing experience through direct and indirect sales channels

Experience in managing an annual demand generation budget, which would include timely forecasting of budgets and tracking of costs each month.

Capable hands-on program/project manager able to deliver quickly on commitments

Adapt at consolidating and analyzing data from multiple sources to identify insights, learnings and make sound recommendations for future plans

Persuasive communicator able to build the case for change and adoption of new concepts with organization stakeholders

Extensive user of MS Excel and Google Analytics
Other requirements

Experienced with current best practices for digital & social marketing strategies, marketing automation and associated optimization tactics preferred

Knowledge of basic graphic design/layout and digital user experience best practices

Able to work within a multicultural organisation and present effectively to Sales colleagues and Channel Partner Executives

Ability to work autonomously towards set targets ensuring successful projects

Results oriented

Creative mentality

Strong team player

Multilingual skills desirable (fluent in French required (native speaker) and one additional language preferred

Able to work effectively in a matrix organisation, with a confident and enthusiastic manner and a strong motivation to succeed

Position based in Paris, France

Willing to travel within Europe occasionally
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(Enter Qualifications Here)

Tektronix is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law. Candidates with less education/experience may be considered for other opportunities.

How to Apply: Apply online. Fortive is a diversified industrial growth company comprised of global businesses that are recognized leaders in attractive markets. With more than $6 billion in annual revenues, Fortive’s well-known brands hold leading positions in field instrumentation, transportation, sensing, product realization, automation and specialty, and franchise distribution.

Fortive is headquartered in Everett, Washington and employs a team of more than 24,000 research and development, manufacturing, sales, distribution, service and administrative employees in more than 40 countries around the world. Our team grows by tackling challenges that accelerate progress and further their careers. With a culture rooted in continuous improvement, the core of our company’s operating model is the Fortive Business System. For more information please visit: www.fortive.com .

Tektronix is a place where people are challenged to explore the boundaries of what’s possible, bringing the digital future one step closer every day. Our work accelerates technological breakthroughs that are revolutionizing culture and industry worldwide. Through precision-engineered measurement solutions, we work with our customers to eliminate the barriers between inspiration and realization of world-changing technologies. Realize your true potential at Tektronix – join us in revolutioneering a better tomorrow.