Consumer Marketing Manager Smashbox, Glamglow, Bumble & Bumble - EMEA

Contenu de l'offre Consumer Marketing Manager Smashbox, Glamglow, Bumble & Bumble - EMEA chez The Estée Lauder Companies

Do You Want To Be Part of Something Exciting?

At The Estée Lauder Companies you can play a role in our global success!

We are one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. Our products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, Tommy Hilfiger, MAC, Kiton, La Mer, Bobbi Brown, Donna Karan New York, DKNY, Aveda, Jo Malone London, Bumble and bumble, Michael Kors, Darphin, Tom Ford, Smashbox, Ermenegildo Zegna, AERIN, Tory Burch, RODIN olio lusso, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, By Kilian, BECCA and Too Faced.

Key Responsibilities:

As part of the EMEA Consumer Marketing team, the role is responsible for designing and adapting consumer engagement strategies with the objective of recruiting and retaining consumers for Smashbox, Glamgow and Bumble & bumble across EMEA.
This is a key role in leading the integration across our brands’ consumer engagement ecosystems (paid, owned and earned). You will be fully responsible for leading the earned and owned strategies and will work closely with the Paid Media manager, ensuring alignment of paid media strategies in overall 360 consumer engagement plans.

Consumer Marketing Strategy & Planning (40%)
In collaboration with the Consumer Marketing Director, develops the consumer engagement yearly strategy for the brands, clearly aligning the role of paid, earned and owned to meet consumer insights and the overall brand objectives (awareness, engagement, recruitment, retention)Develops clear influencer, earned and owned guidelines with the objectives of: improving awareness and engagement KPIs, ensuring brand equity implementation, and transforming these channels into strong virtual selling platforms delivering sales results.Conducts annual and ad-hoc consumer analysis, leveraging all available data points, to constantly fuel team members and marketing strategies with EMEA consumer knowledgeWorks with global consumer marketing team to ensure EMEA consumer insights, strategies and needs are fuelling global strategy and initiatives. Continuously works on improving synergies and highlighting opportunities across consumer engagement functions.Drives development of all regional consumer marketing toolkits for always on, key shopping moments, key consumer moments and hero product campaigns, in line with annual consumer marketing plan and in collaboration with product marketing, paid media manager, online manager, education manager, creative and global teamsExecutes quarterly and ad-hoc asset gap analysis, drives regional asset development briefing in line with consumer insights, best practices and other data pointsResponsible for consolidation of market A&P mix and works jointly with local marketing teams to ensure alignment with EMEA strategy and guidelines Consumer Marketing Execution (30%)
Responsible for project management of all consumer engagement deliverables within timelinesWorks jointly with online, paid media manager and CRM manager to define, and at times regionally execute, innovative consumer engagement activations supporting brand.com animation plans (Smashbox & Glamglow), and Pan-European Pure Player campaignsMain Consumer Marketing point of contact for affiliate marketing teams. Ensures affiliate activation plans are aligned to EMEA strategy and A&P guidelines. Supports by ensuring campaigns and activations have the right clear and measurable KPIs aligned to business objectives.Supports key markets by identifying and developing regionally assets, tools and know-how to support local executionDrives regional development of assets for Pan-European, regionally negotiated activations, in collaboration with creative and at times global teams

Consumer Marketing Analysis and Reporting (30%)
Responsible for consistently monitoring, analyzing and drawing key insights of consumer activations to fuel future strategies, toolkits, asset development.Drives best practice scaling across markets to ensure that initiatives that deliver business results are implemented as quickly as possible in other high opportunity marketsDrives monthly competitor analysis to fuel markets, region and global on upcoming consumer engagement trends, innovative digital and online activations and identify white space opportunities for our brands

Qualifications

What You’ll Need To Succeed:

Minimum Education Level: Master degree or equivalent in Business, Marketing, Media or Communications Minimum Years and Area of Experience: 5-6 years’ experience in a retail\cosmetics\luxury goods or FMCG area Required Language Proficiency: Fluent English Experience in a digital marketing role, with proven track record of developing 360 consumer marketing activations driving business results. Knowledge of digital marketing ecosystem (earned, owned, paid influencer, paid media, online, CRM) is a must. Experience in digital asset creative development is a plus. The role requires a consumer centric and data driven mindset and a good understanding of the digital marketing ecosystem (how paid, earned and owned channels are interlinked and drive online & offline KPIs) to ensure development of clear guidelines, tools, assets and support to EMEA markets for the execution of a seamless consumer journey. The successful candidate will be a self-starter, with a positive attitude and can-do mentality, demonstrating continuous improvement. They will be an excellent project manager and communicator and have the ability to prioritize and manage multiple projects and stakeholders efficiently.

What We Offer:

Our Business of Beauty: Prestige beauty is a dynamic growth industry, and we are at the forefront, leading the way with our diverse portfolio of 25+ exceptional brands.
Our Culture & Values: We are a family company with deep-rooted values and a rich history. We embrace the challenges of leading in the ever-changing beauty landscape as an opportunity to drive our creativity and drive sustainable growth.
Our People: We believe that diverse backgrounds result in greater innovation across our organization. The value we place on cultivating future leaders is at the heart of our talent philosophy. We encourage continuous learning and we harness the strengths of our employees. The global nature of our work across multiple regions and brands, functions and channels provides fertile ground for mobility and career growth.
Our Commitments: We are commited to fostering a culture of respect and being positive influence in everything we do and in every community we serve. Corporate citizenship and sustainability are central to our beliefs — from employee volunteerism and our cause-related campaigns to the creation of high-performing and safe products, all while caring for people and the environment.

We are looking forward to your application!
EMEA Talent Acquisition Team

Job: Marketing
Primary Location: Europe, Middle East, Africa-FR-IDF-Paris
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 218399