Marketing Manager

Contenu de l'offre Marketing Manager chez Travelzoo

Travelzoo® provides our 28 million members insider deals and one-of-a-kind experiences personally reviewed by one of our deal experts around the globe. With more than 25 offices worldwide we have our pulse on outstanding travel, entertainment, and lifestyle experiences. For over 15 years we have worked in partnership with more than 2,000 top travel suppliers—our long-standing relationships allow us access to the very best deals.

Travelzoo is seeking a Marketing Manager for our Paris office. The Marketing Manager is responsible for accelerating our growth by delivering marketing initiatives.

Management of all paid acquisition marketing and responsible for planning the spend, forecasting and managing a sizeable budget Daily optimisation of media acquisition campaigns, using Google Analytics and various platform reports Stakeholder management in team meetings for your area of marketing, where you will present your performance and recommendations Work with data analyst to develop reporting on existing KPIs Work with marketing colleagues in other markets to share best practice and learnings and work with cross-functional teams to coordinate campaigns with publishing calendar Seek out new emerging platforms and tools to deliver growth and gain an advantage from early adoption Management of various agencies and consultants - search, creative, search engine optimisation, conversion rate optimisation, content marketing Work with publishing team to develop initiatives to improve member engagement and retention Identify projects to help with member onboarding and activation Using data to segment the member base and analyse their different needs and pain points Copy writing - helping to distill communications into ad headlines, value propositions, blog posts, social media and offline brand comms. Work with the product and development team to scope out IT project requests, laying out cost benefit and business impact in order to get allocated resource Lead and oversee all PR and communications activities for the French market, including managing third party contractors and agencies Increase Travelzoo brand awareness & coolness by closing partnership with brands, media & organization

Requirements:

Bachelor’s degree Excellent written and oral communication Working knowledge of Excel including pivot tables Comfortable working independently and with a team Numerate and logical thinking Well organised in order to managing competing priorities Good knowledge of social media platforms Working knowledge of uploading, optimising paid social ad campaigns and other biddable media platforms An understanding of attribution models and their importance Basic understanding of tracking and debugging Comfortable working with quantitative and qualitative data to understand user behaviour