Senior Brand Manager Sun (H/F)

Contenu de l'offre Senior Brand Manager Sun (H/F) chez Unilever

Senior Brand Manager Sun (H/F)

With a turnover of more than 535m in France, the Machin Dishwashing market is one of the most developed and competitive FMCG markets. Sun is a leading brand in this market in France.

Sun aims to offer its consumers top efficiency in their daily usages, while respecting its impact on the environment. 

We are looking for a Brand Manager to work on a key priority category on Home Care MDW, and will: 

Identify key growth opportunities by matching key consumers needs with P&L accretive mixes, to maintain brand leadership, in a growing and constantly evolving category with fierce competition 

Build a 3 year+ innovation and renovation roadmap  

Work with the Business Group & Business Unit MDW marketing team and network to defend primarily French market needs (and get synergies across countries to leverage European mixes) 

Optimize portfolio assortment to maximize value while reducing overall portfolio complexity 

Execute the plan through dedicated project teams and ensure its good in-market execution 

Elaborate with the brand experience and with trade teams the right launch plans and trade stories for innovations & renovations 

Fill-in the 5S funnel and execute the initiatives to increase Growth Market 

Track the market performances and P&L, and propose corrective actions 

Have to think “glocal”:  

still focusing primarily on the strategy and implementation of the plan for France 

and thus drive a global mindset 

Missions of Sun Brand Manager 

# Monitoring Brand Performances 

Nielsen / Kantar performance analysis 

Forecast of future volumes 

Monitoring of the brand's budget 

Monitoring of the brand's cross-channel development (mobile, e-commerce, new channels) 

# Management / Editing of Communication Plan 

Development of TV advertising in coordination with the global teams 

Monitoring of CRM campaigns 

Development of new media (digital, influencing, Tik Tok) 

Development & amplification of our partnership with Tefal 

Elaboration of a media media plan align with FR strategy in collaboration with media team & media agency  

# Preparation of Innovation Plan 

Project management for 2/3 years with global marketing, R&D and supply chain teams 

Conducting consumer interviews 

Development of marketing mix 

Construction of business case 

Creation of packaging artworks with design agencies 

Present innovations & convince Retails (show inno) & Sales Force (convention)  

# People Management 

Direct Management of 2 Junior Product Managers (1 direct & 1 in dotted line) + support of a trainee

Key competencies required :

Strategic thinking 

Business acumen  

Market performances / P&L understanding

Project management 

Consumer love 

Good networking capabilities (with key stakeholders : trade, brand engagement,… outside : BG & BU teams, technical teams,…) 

Able to defend his/her point of vue

Agile & resilient in a volatile, uncertain, complex and ambiguous world

Capable to look at the big picture but also get into the execution details

Profile 

Energetic, successful 

Analytical 

Flexible 

Organized, strong in execution 

Hard worker, focused on deliverables 

Autonomous 

Team player 

Shows leadership 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

Summary

Location: Rueil Malmaison, France

Type: Full time