Marketing Manager (Based in Paris Office)

Contenu de l'offre Marketing Manager (Based in Paris Office) chez Vita Coco

Company Overview

Launched in the UK in 2010, the brand has seen exponential growth and has seen a 19% YOY growth performance across the Convenience sector, contributing 1.4m to the category. In the UK, Vita Coco continues to be #1 by value share, 56% greater than the #2 coconut water brand. This is a hugely exciting opportunity to be a part of a rapidly growing brand, championing the Coconut with our coconut water, oil & diary alternative coconut milk.

Job Summary

Vita Coco was launches in France in 2015, where it has seen exponential growth over the last three years supported by launches into the coconut oil and coconut milk categories with Vita Coco Coconut Oil and Vita Coco Coconut Milk. This is a really exciting opportunity to be a part of a rapidly growing company and build your career within marketing and deliver disruptive and engaging campaigns to be proud of.

In a nutshell, you are responsible for:

Development & Execution of our consumer engagement plan including online across the Vita Coco Portfolio. Transforming market research and insights into brand activation and innovation development ideas. Development and execution of Vita Coco innovation plans from launch.

In more detail, this means:

Working with the EMEA team and external agencies to create and deliver outstanding marketing campaigns, thinking of new and innovative ways to connect with the target consumer Understanding, adapting and implementing global brand & promotional strategies Develop compelling stories for the existing portfolio to maintain growth and help deliver our business goals Successful implementation of disruptive trade & consumer activation plans Leading media planning and development within France Lead the experiential program, developing our sampling and trial activations Management of our ambassador and macro/micro/grassroots influencer plans Develop the social strategy, analysing how best to reach our audience across the ever changing digital platforms Work closely with our in-house creative team to create ownable and disruptive content to engage and influence our target audience Day to day management of social media platforms. Scheduling, publishing and reporting on content. Establish regular consumer insights updates and make sound strategic recommendations Work internally with the sales team to update and align all brand strategies Manage the marketing budget with monthly reporting to make budget and investment proposals

Specific knowledge, qualifications, skills & experience required:

Minimum of 2 years experience working on brands sold within the grocery sector Proven brand marketing experience, including budget responsibility, within a market leading FMCG organisation Fluent in both French and English Excellent IT skills within Microsoft Office Exceptional project management skills with a willingness to get stuck in A self-starter with impact and ability to deliver outstanding results within a fast moving, dynamic environment A winning work ethic with a high level of personal accountability Can think outside the box and demonstrate initiative to get the job done Strong communications and stakeholder management skills to influence and build relationships creating excitement inside and outside the organisation A natural pace setter, confident and goal oriented with a drive to make progress working with people, whilst being comfortable with a level of ambiguity And of course, a love of all things coconuts!

When Vita Coco launched in New York City in 2004, not only did it bring coconut water into the mainstream beverage section, it re-branded coconut water as a premium lifestyle drink and helped start the trend of natural-functional beverages. Today, Vita Coco is the leader in coconut water and a growing global brand sold in 30 countries. Celebrated for its delicious, nutrient-rich hydration and replenishment benefits, Vita Coco is the brand that helps you “drink a little better, eat a little better, and live a little better.”

More recently, the brand has introduced Vita Coco Sparkling, Vita Coco Coconut Oil, and Vita Coco Coconut Milk. Vita Coco’s independent parent company All Market Inc. has also entered the natural energy drinks category with the recent acquisition of RUNA. Despite its growth and success, we maintain the same entrepreneurial spirit upon which we were founded: a can-do culture that’s just beginning to tap into the potential of healthy, better for you beverages.

Vita Coco is headquartered in New York City with international offices in Hong Kong, Singapore and London.