Wabel is a combination of the traditional proven model of B2B convention and a disruptive technology driven approach, based on data and one of a kind algorithm, offering the ultimate B2B matchmaking possibilities.
Wabel is the most complete solution to create profitable business for both suppliers and buyers. In this approach, human touch, curation and data are the key to Wabel success to create meaningful business meetings christened ‘B2B Smart Meetings™’.
We put these matchmaking capacities at the service of our principal mission: being at the heart of the FMCG industry transformation worldwide by putting forward the best players driving the market towards better health, sustainability, organic, vegan, low waste.
You want to work in downtown Paris directly on the Champs-Elysées? So, join our international and dynamic team!
Your challenge:
Target the right audience to reach new companies and effectively grow Wabel business.
Missions:
Alongside our Marketing Manager, you will share the following tasks in order to improve our inbound marketing strategy and have a strong impact on our sales.
Some of your responsibilities will be: generating leads, coordinating the marketing & inside sales processes thanks to our tools (Zoho CRM and automation) and turning all content assets into business arguments and marketing campaigns in order to help drive to exponential growth.
More precisely, you will :
Support sales with creation and optimization of ABM emails campaigns and marketing automation Orchestrate the whole cycle, from content creation to closing, with the Sales Teams Participate in discussions on acquisition and loyalty strategy Monitor all marketing activities through analytics/reporting especially the performance of our website (analysis of page performance, analysis of conversions and results, evolution of leads…) and inbound strategy Analyze databases, create indicators, study the segments used and develop new ones if necessary. Work with other departments: Sales, CSM and tech Create different kinds of content: blog articles, social media posts, sales tools, etc Participate in the development of new marketing projectsYou’ll travel to major international tradeshows to meet your clients and discover the latest trends.
Paris 8 Champs Élysées
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