Global Senior Social Media Manager – Customer Activation

Contenu de l'offre Global Senior Social Media Manager – Customer Activation chez HILTI

You will be responsible for intensifying the relationships we have with our customers by continuously initiating meaningful interactions with them on social platforms through initiatives like fostering the creation of user generated content or content designed to spark conversation. Proactivity and authenticity are your teams highest principles!

Who is Hilti?

If you’re new to the industry, you might not have heard of us. We provide leading-edge tools, technologies, software and services for the global construction sector. We have a proud heritage, built over 75 years, and a worldwide reputation for pioneering products and exceptional service. With 28,000 people in more than 120 countries we operate with a unique direct sales model and generate around 250,000 customer interactions every day.

What does the role involve?

You will build and lead the ‘customer activation’ sub-team within Hilti’s global social platforms team. The customer activation team will develop and – in close collaboration with global/regional/local counterparts – test, improve and scale strategies & initiatives pointed at establishing relationships with customers known from the physical world also on social platforms. This involves finding and activating relevant target individuals as well as continuously initiating meaningful interactions (e.g. conversations, warm leads, relevant traffic) with these individuals on social. While your team will be directly managing Hilti’s Global Instagram channel and UGC program, you will also be responsible for developing scalable and measurable initiatives for other social platforms across the world. Profound experience with influencers and deep engagement content are crucial success factors.

We already have more than 200,000 interactions with our customers every day through various physical and digital channels – however there is an immense growth potential via social platforms as it is an ideal environment to complement relationships in the physical world by digital means and consequently enthuse our customers with a best in class, end-to-end experience.

What do we offer?

To further accelerate in digital marketing, we are building our Global Digital Hub in Paris. You will experience the agile mentality of a start-up, combining the stability of a sound business model and the working environment of an award-winning culture. You can make an impact from day one in an international and diverse team by shaping the future of digital at Hilti and revolutionize customer interactions.

Why should you apply?

Take a hands-on role in shaping the digital personality of Hilti through Social Platforms within the new Global Digital Marketing organization in Paris. Initiating meaningful interactions with relevant target individuals is a crucial part of our digital marketing strategy. So if you have a proven track record in finding specific target audiences as well initiating deep engagement and are looking for an international environment with a high freedom to act, you should join our journey. You will find excellent international and cross-functional career prospects in a dynamic environment.

What you need is:

6+ years professional social media marketing experience – influencer experience a must Ability to develop visionary, yet achievable strategies as well as determination to see the implementation through to the end – hands on mentality a must A proactive, honest and self-reliant personality, critical thinking, pragmatic, and superb project management skills – preferably scrum certified Strong team player with excellent stakeholder management skills and a determination to build bridges between the physical and digital marketing & sales world Professional (preferably native) communication skills in verbal and written English for business interactions – additional languages are a plus