Social Media Marketing Manager - France

Contenu de l'offre Social Media Marketing Manager - France chez HomeAway

The Opportunity:
Are you a Social media expert that loves being the voice of the company to its customers? HomeAway is looking for a strong Social Media manager to drive its local social channels in France & Belgium. You will support HomeAway’s evolving marketing strategy utilizing social media channels and explore new tools to reach customers and enable sharing and engagement with our current and potential customers. This will be key focus for the company and will play a critical role in all marketing efforts. You will also help position the brand voice on social media, and celebrate travelers and our vacation rental offerings and integrate into key marketing efforts targeting specific segments and partners.

Responsibilities:
Manage social conversations and interactions with our fans and customers across multiple social media networks - Execute the Day-to Day communities’ management with our social media agency Identify creative ways to promote and publish content and stories about our brands and the vacation rental industry Manage the local social media agency (budget, objectives, performance,..) Monitor our Brand E-reputation on social media platforms and contribute to its improvement Identify threats and opportunities in user generated content surrounding our brand, report to appropriate parties Manage our marcom spend allocation and media mix based on country/brand revenue goals and market growth potential Advise our customer support to ensure the best online feedback to our customers on social media platforms Execute the local social media execution of global campaigns and programs Propose local influencer, social media co-promotion or collaboration to amplify global campaigns Identify creative ways to promote and publish content and stories about our brands and the vacation rental industry Requirements:
A background of relevant social media marketing experience and ownership for corporate brand or products Strong familiarity with key social platforms including Facebook, Twitter, YouTube, LinkedIn, Pinterest and Instagram plus additional tools like Google Analytics and Hootsuite Experience using admin tools, advertising features, and growth strategies for social networks like Facebook, Instagram and Twitter a plus Deep Enthusiasm for and willingness to grow in all facets of social community management, curating content in brand voice and tone, social customer care, measurement, and project management Extremely detail oriented with excellent grammar and proofreading skills and an ability to work individually on a project or in a team environment