Marketing Analyst / Business Analyst (H/F) CDI

Description de la société :

Mhikes is a public and free GPS application that enables users to be guided all along their outdoor activities (hikes and cycle path, mountain bike, trails and more…) Today, more than 3000 guided experiences are available on Mhikes app to discover mountains, countryside, city centers… Our core business? A precise guidance and the mobile mapping. Together with Mhikes our public and free app, a B2B side has grown. We develop mobile solutions dedicated to tourism and travel stakeholder’s needs ranging from the generic to the white branded app. We particularly work with Tour-operators, Tourist Offices, Holidays Club and villages…

Mhikes technology has grown a lot during the past 6 years. Our company became the French leader in mobile solutions for adventure tour-operators, and holidays Club, and French tourist offices. (Terres d’Aventure, Allibert Trekking, Nomade Aventure, Altaï, Club Med, Azureva, Kappa Club)

This year, we are developing and launching an ambitious project to develop and promote a new BtoC Outdoor Experiences Plateform (mobile & web).

Our ambition: To become a reference regarding application for outdoor guided activities (hikes, cycles, trails..) and The platform to promote new outdoor and nature experiences.

Description du poste :

About your Role
Mhikes is looking for a high-performing individual and team player to join the growing digital marketing team. The focus of this role is to develop and maintain dashboards on marketing performance, share insights, and provide recommendations to support strategic decision-making.
 

What You’ll Be Doing
• Track and analyse performance of marketing activities (e.g. email marketing, push notifications, paid acquisition, etc.), assist with ad-hoc analytic requests, and develop/automate regular reports
• Empower the team with actionable insights to support acquisition, engagement, retention, and monetization initiatives
• Develop standardized reporting metrics based on set marketing objectives linked to key campaigns and always-on digital marketing tactics
• Monitor KPIs, flag potential performance improvements to the team early and often, and keep team informed of progress towards larger team goals for the overall sales and marketing funnel
• Partner with teammates to develop and adapt testing frameworks, segmentation criteria, and forecasting models
• Identify technical and strategic gaps in our analytics infrastructure and proactively drive best-in-class solutions

Connaissances appreciées :

Qualités et compétences:

Profil recherché :

Requirements
• A quantitative degree in a field like Statistics, Economics, Mathematics, Operations Research or Engineering (advanced degrees preferred)
• 3+ years of work experience in statistical or data analysis for B2C marketing teams
• Advanced proficiency in SQL and a statistical package such as R or Python
• Proficiency in building data visualizations and interactive dashboards with tools like Chartio, Tableau, or Grafana
• Hands-on experience creating, maintaining, and supporting data reporting and visualization tools
• Experience with building forecasts and behavioural models
• Expert communication skills, including the ability to persuade and inspire, a knack for breaking down complex concepts, and a proactive attitude towards knowledge sharing
• Ability to deal with ambiguity and needs little to no guidance
• Scrappy, creative problem solver who is willing to dive in wherever is needed
• Passion for the outdoors
• Humility, empathy and open-mindedness - no egos

Practical Information
• Full time contract (French CDI)
• To start as soon as possible
• Salary: depending on your experience 40 000 – 45 0000 K€ annual gross + employee package.
• Flexible working-hours, remote desktop
• Mhikes is located near to Grenoble: 17 chemin des Prés 38240 Meylan. On Inovallée Campus.
• Easily accessible with bus/cycle

To apply for this job: If this kind of work sounds interesting, please send us your resume and a covering letter. We'd love to hear from you!