Media & Acquisition Manager Germany

Contenu de l'offre Media & Acquisition Manager Germany chez Deezer

Company Description

Deezer is a global music streaming service with over 73 millions of tracks and a leading presence in over 180 countries, with 16 million monthly active users.

Behind the code and the pixels is our team of 500 music lovers, and we’re building something incredible together. Want in? If you’re looking for an adventure, not just a job, and you fancy seeing ideas come to life in a heartbeat, you’re in the right place.

Job Description

Based in Paris, and under the direct supervision of the local Marketing Director, the media & acquisition manager will be in charge of growing and engaging Deezer BtoC free & paying user base through all digital acquisition channels in Germany.

What you will do:

Build a tailored local acquisition media plan that fits the local context and business needs: splitting the digital budget between objectives (brand awareness, consideration, conversion, re-engagement) and media partners in order to gain new engaged Deezer users and/or re-engage already registered users Launch, follow, and optimize digital campaigns to reach the objectives defined in the media plan Monitor continuously the results of digital campaigns to define and implement corrective actions and impulse initiatives Develop and monitor metrics, and provide weekly channel reporting to management as well as deep-dive analytics to uncover strategic insights and action plan Conduct formal A/B testing plans to optimize campaigns and channels Be the expert on the German media environment: stay abreast of the local competitive landscape, challenges and opportunities Play an advisory role marketing strategy construction, and impulse the online/offline media synergy Budget monitoring

Key relationships:

Work hand in hand with the global media strategy team, who provides the framework (insights, tools, partners) to help developing, implementing, analyzing and constantly refining the customer acquisition program strategy.

Qualifications

Minimum marketing/business/commerce related degree: Master’s Degree in Economics, Business, Marketing 2+ years of marketing experience in a digital environment: online marketing, online advertising, traffic acquisition or marketing analytics, especially on mobile environment Comfortable working in technology-based environment Ability to work well with many types of people across multiple global offices: working from Paris when local colleagues are based in Berlin, Germany should not be an issue. Comfortable with multi-tasking in a very fast-paced work environment Highly analytical with an expert level proficiency in Excel, a passion for data report analysis and case studies Should be self-motivated and able to work effectively in an autonomous environment, proactive and persistent Prioritising and organised English mandatory, German is a plus German market knowledge is a plus

Additional Information

Life @ Deezer in Paris:

Start-up environment and philosophy. Highly motivated and product-focused people ready to drive innovation. Friday drinks, summer and winter parties. A stocked kitchen with free drinks and snacks. Lunch vouchers. An ‘at home’ vibe.

If you feel like this is the right opportunity for you, press play!

We are an equal opportunity employer.