Head of Growth

Contenu de l'offre Head of Growth chez DREEM

Paris (75)

You will be responsible for setting the direction and bringing home outstanding results on global sales and overall company growth. You will do this by defining and achieving ambitious KPIs, taking charge of strategy, planning, execution and all round team management, and leading with creativity and honesty. Your main challenge is to take the sales numbers of a complex, high-priced product to a completely different level.

This is a key role at Dreem. You will not only be accountable for the global sales figures, but also have the opportunity to lead cross-functional projects with the Brand, Product and B2B teams, among others. We're searching for a truly talented marketer with a strong track record, big ideas, and a love for great challenges.

Job & Key responsibilities

The Growth team is a 3-person team, originally set up three years ago when we launched our first product on the consumer market, and today consists of a Head of Growth (you), and two direct reports: a Growth Acquisition Manager (senior-level), handling all paid acquisition and overall KPI’s tracking, and a Growth Marketing Manager (junior level), handling partnership channels such as affiliation, influencers and promotional campaigns. It's a mix of a sales and data-driven team that relies on analytics and insights in order to make decisions and measure results.

The Growth team works closely day in and day out with the Brand Team. Both of them ladder up into the VP of Consumer Marketing.

While directly managing the Growth Team, you will also be responsible for bringing and pushing a “Growth mindset” across the entire company on projects and initiatives such as :

Growth-driven product experiments - Collaborate with the product team to optimize the funnel with on- and off- product growth initiatives. Branded campaigns - Work closely with the Brand Team on all campaigns and support them with key insights and strong strategic briefs. Company-wide data strategy - Lead the sales strategy at Dreem ensuring widespread usage and adoption of all Growth & sales channels.

Missions

Create and manage the Growth Strategy, linked to the branding, product and global strategy of the company Find and develop new Growth channels/levers to maximize sales Manage and develop a team of 2 talented Growth managers Pilot cross-functional projects with different teams to: Develop and optimize our Blog/SEO efforts together with our content lead. Help the product team test new value props with quantitative experiments (landing pages and campaigns) and uncover the most relevant insights. Support the B2B team in scaling and optimizing their prospect and conversion funnel. Plan & execute Growth projects to boost overall acquisition and conversion rates on the website Manage and structure all round growth experiments in order to continue to learn things and consistently improve the acquisition/conversion funnel Manage retail / distribution deals on the consumer side.

Requirements

4+ years of Growth experience, developing B2C sales and company KPI’s Experience in managing a growth team and thriving within a fast-paced and dynamic company Sales centric: you are obsessed with sales and know how to pitch and sell any product to anyone Strong analytical skills: ability to break down and get insights out of different campaigns and results Proven ability to collaborate cross-functionally Deep knowledge of a wide scale of Growth topics such as acquisition, conversion, and retention, with particular focus on Analytical tools, Paid channels, SEO, Referral, Affiliation, Sales, Growth Product, Emailing, A/B testing, Landing pages… English level: fluent Knowledge of the US consumer market

Nice to have

Experience with Hardware products Experience working at a high-growth startup Basic knowledge of brand & product marketing

Benefits

You will work in startup environnement with a lot of challenge and innovation: no time to boredom, You will have the opportunity to create your own career: fast progression and job switch possible! You will share and learn everyday with world class talents who are experts in their field and passionate about their daily work : let’s participate to our DreemCon (internal technical events), You will kept informed of all progress of the company with weekly and monthly meeting led by the co-founders, You will work in great office in central place and you will collaborate with our teams all over the world (Paris, NYC, Taipei) You will have fun! Thanks to our Happiness Officer who’s organize a lot of events to keep a good atmosphere (breakfast, monthly party, teambuilding,...), You will be lucky to have the Dreem Headband whenever you want.

Bonus: good health cover “Alan”, Gymlib pass, LunchR card, nap rooms, BSCPE…

Our culture is reflected with a stellar Glassdoor rating : https://www.glassdoor.fr/Avis/Dreem-Avis-E1160223.htm