Digital Brand Manager

Contenu de l'offre Digital Brand Manager chez Meetic

Meetic is the European leader in dating services and is present in 16 countries. At the origin of more than 8 million couples, Meetic works to create the best user experience whether online, mobile or at the many events organised each week across Europe. A company on a human scale, supported by the strength of an international group, our teams develop products with a strong social impact. In recent years, Meetic has placed people and the environment at the center of its concerns through concrete actions: such as a green IT approach (reduction of servers, web eco-design, zero plastic...), assistance with teleworking equipment, 1 month of Second Parent leave, etc…
Take a look at our page:https://www.meetic-group.com/hr/
Meetic’s Global Brand Team is looking for a seasoned Digital Brand Manager to spread the Thrill of Real Love across Europe.
Building on their past experience & growing on their expertise, their main objective is to ensure a strong & consistent brand presence for Meetic Europe’s brands on all digital touchpoints (TikTok, YouTube, Twitch, Instagram, Facebook, in-app…), through the conception of efficient & impactful brand Content. Becoming the lead of Meetic’s brands’ Digital Content Strategy, the Digital Brand manager also works hand-in-hand with the local Marketing Managers in the development of their local activations across Europe.
Key Responsibilities Communication Campaign LeadLead digital transcreation of Meetic Europe’s annual communication platformLead Content/Partnerships consideration campaignsSupport Marketing Managers on their Local activations across EuropePerform data analytics & reports after each campaign
Core Content StrategyDesign Core Content strategy based on brand insights & past learningsFormalise Brand communication pillarsRoll-out Core Content strategy hand-in-hand with head of Media branding initiativesConduct yearly Post-Mortem to build next yearSupport the growing Hawaya brand on their Content strategy & bring digital
Monitoring & Social Media ExpertiseAct as the digital expert of the team & build recommendations for the Marketing teamManage listening tools (Digimind, Nielsen)
Minimum Requirements4-6 years of experience, working in a Communication Agency or directly for AdvertisersYou are a digital-native marketing expert with proven record of successful digital branding campaignsYou are a master project manager with outstanding organisation & communication skillsYou are a content producer, understanding the codes of each digital touchpointNative or fluent English & FrenchAdditional European language is a strong plus What we offer : Enhance your knowledge through e-learning, conferences, etc. Work-life balance Take advantage of spaces to collaborate and relax as well as outdoor spaces, all in the heart of Paris. Sharing moments with colleagues: over a drink, at the Summer Party or during team building events Operate in an international and multicultural environment where exchanges between entities are frequent. Use our products free of charge thanks to the "Pass Ambassadeur". To benefit from a competitive package consistent with the market
Recruitment Process : A first conversation with Guillaume (Talent acquisition) An interview with Anthony, Global Brand and Marketing Manager An interview with Jérôme (VP Brand & Consumers) and Elodie (Manager, People) When you arrive, the People team and your new team will take care of organizing your first few days.
Practical information : Contract start: As soon as you are ready! Location: 53 Rue de Châteaudun, Paris 75009 Regular WFH possible Contract: CDI / Full Time Meetic is an employer that respects equal opportunities and diversity.