Digital acquisition manager

Contenu de l'offre Digital acquisition manager chez skintifique

Job Description

As part of our Digital & Marketing team, reporting to the Head of Marketing and Digital, you will work on various & exciting digital marketing projects in order to grow our revenue and profitability in our core markets (France, USA, Canada, and the UK).

The Digital Acquisition Manager role requires to be data-driven, as well as a knowledge of B2C customer acquisition (including SEO, SEM, remarketing…). The Digital Acquisition Manager needs to measure each acquisition lever in order to improve them.

Main tasks:

Setup and manage campaigns on relevant acquisition channels: Google Ads, Bing Ads, social ads, Amazon Ads, remarketing, SEO, emailing (working with other experts in the team) Analyze and monitor KPIs (campaign performance, ROI, commercial margin, customer acquisition cost, repeat rate…) UX: analyze user behavior on Skintifique website and partner websites to identify onboarding funnel optimization opportunities Technical: management and optimization of XML feeds and tagging system Support for other activities such as Customer Service, Sales fulfillment, B2B deals
Qualifications

We are looking for Skintifique ambitions to become a world leader in the dermatology industry. That’s why we are looking for someone smart, ambitious to learn and grow, who is energetic and creative at designing smart solutions, data-driven, and willing to build a fast-growing startup company.

Therefore, the ideal candidate will:

Be passionate about digital (if you are interested in skincare also, that is definitely a plus) and able to work in international environments and markets Be highly analytical (able to measure and optimize results) and focused on performance optimization (be ROI-driven) Be autonomous, creative, proactive, attentive and highly organized Possess an entrepreneurial test-and-learn attitude and always be on the lookout for areas of improvement (growth hacking mindset) Have 0 to 4 years’ experience in digital traffic acquisition Have a master’s degree from a business or engineering/technical school You will need to demonstrate your analytical skills in the interviewing process.

Skills:

Excellent analytical skills and knowledge of Excel or other data analytics tools Knowledge of standard digital tools (Google Ads, Google Analytics, GTM…) is a plus Basic knowledge in HTML and/or Javascript is a plus Fluent in French and/or English (additional language is a plus) Impeccable business and personal ethics
Additional Information

Working at Skintifique

This position is an exceptional opportunity for an energetic and talented person to build the commercial success and growth of a young company with high ambitions.

This means excitement, high opportunity to develop an all-around view of key activities in digital marketing in a growth-focused international environment. This also means high rewards for success.

Employment type

Full-time