Analyste marketing stratégique

Contenu de l'offre Analyste marketing stratégique chez Synerlink

Synerlink is a global filling machine manufacturer, leading in the supply of in-line filling technology for rigid packaging solutions in the dairy, food and beverage markets. We design and manufacture state-of-the-art integrated Fill-Seal (FS) and Form-Fill-Seal (FFS) lines for bottles and cups, with a strong focus on hygiene, flexibility, ergonomic design, and groundbreaking innovations. A Barry-Wehmiller packaging company, we are a powerful combination of six brands that have more than 50 years of experience in machinery design, production, and service. Our 550 team members are extremely proud of this history. Their work and commitment only enhance the tremendous depth of experience Synerlink has accumulated over the years.

More information available at https://www.synerlink.com/

Strategic Markets Analyst - France

The following position is based in Paris area (Ile de France) – our Headquarter is in Puiseaux.

What makes this a great opportunity?

Strategic leadership of one of the most critical projects for the company: lead the diversification process and guide our sales team to enter new markets.

Role Responsibilities

Main responsibilities

· Development and implementation of long-term growth strategies (Market development Roadmap), in collaboration with Marketing, Sales & Engineering departments

· Analyze target markets to understand existing technology, business model, packaging type & pricing strategy

· Perform Competition analysis through a detailed Products Benchmark & Gap Analysis, in the FFS & FS technology scope, for each target market

· Define & support the development of geographic area for the target markets

· Support development of Battlecards for main competitors’ products

· Design & development of annual media plans & all Sales Support material

· Support development of Brand strategy.

· Collaborate in the Product Positioning, Product Training and other Sales Support, Intelligence & Communication projects

· Cross functional working with key departments to achieve annual targets and objectives (Order budget, Marketing activities, Sales, Finance, Supply Chain...)

Qualifications & Experience

Min 5 years of experience in a Marketing, Strategy, Business development or similar/relevant roles

· Master’s degree with focus Marketing, Engineering, or other business-related subjects

· MBA is a plus

· Experience in working on Market development, Marketing analysis or Strategy across International markets is an advantage

· Proven track record in executing successfully complex projects

· Ability to understand sales fundamentals and interest to develop close Marketing/sales relationship to achieve business goals

Competencies

· Strong leadership skills

· Project Management principles understanding

· Strategic and visionary thinking combined with strong analytical skills

· Strong business sense

· High communication and strategic influencing skills

· Flexible self-starter able to set priorities and to manage multiple tasks at the same time

· Team player with the ability to listen, cultural sensitivity and the proven skill to work in an inter-cultural environment

· Can-do mentality

· Fluent in English, French is a plus

Seniority Level

Mid-Senior level

Industry

Marketing & AdvertisingFood & BeveragesPackagingothers

Employment Type

Full-time

Job Functions

MarketingSalesBusiness DevelopmentStrategy

Work Remotely

No

Job Types: Full-time, Permanent

Pay: 40,000.00€ - 60,000.00€ per year