Product Marketing Specialist F/M

Contenu de l'offre Product Marketing Specialist F/M chez ABB

Product Marketing Specialist F/M

Implement product marketing strategies in assigned area to meet business objectives and in line with global product strategy. Implement all marketing activities, and support Sales organization in driving sales and services of respective products.

Tasks

Main Accountabilities:
1. Strategy :
Implements the local go-to–market product marketing strategy, including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.
2. Targets :
Achieves product marketing targets and budgets through regular oversight and definition and implementation of improvement plans as needed.
3. Business Plans :
Executes annual marketing plan in conjunction with relevant Business Units/Product Groups. Prepares business plans focused on business development for a defined market.
4. Analysis :
Coordinates market analyses with Sales team members and defines appropriate forecasts and plans. Evaluates and shares customer research, market conditions and competitor data.
5. Sales :
Oversees sales execution for assigned products by providing relevant materials and guidance to Sales team(s).
6. Training :
Drives sales efficiency by delivering appropriate product knowledge information and training (technical and sales) for each Sales person. Facilitates know-how sharing and cross-collaboration.

Requirements

Educational background; Bac + 3 in technical field (electrical engineering, power electronics, automates, EMS.)
A complementary marketing training would be a plus or the commercial experience (at least 5 years) You have excellent knowledge of the photovoltaic market and especially for large power stations (equipment, life of a project) You know how to use your listening skills and your technical expertise to propose the solutions with regard to the customer's needs You are fluent in English (reading, speaking and writing) You have a taste of teamwork, you are creative and able to make decisions You have a certain talent for sales and a good ability to meet challenges You are curious, and do not hesitate to speak in public

Additional information

Please apply directly on our website www.abb.com

Location Beynost, France


Business Unit EP Solar


Date posted 2018-09-06


Job Function Marketing


Publication ID FR66565377_E1