Loyalty Marketing Manager, immediate opening

Contenu de l'offre Loyalty Marketing Manager, immediate opening chez Europcar Mobility Group

50 000 € par an CDI

Missions et responsabilités

Main missions

ü Manage the existing loyalty programme for the Europcar brand

ü Define and implement customer loyalty plans to increase revenue from profitable customer segments

ü Manage the lifecycle ecrm plans for the existing loyalty programme

MAJOR AREAS OF ACCOUNTABILITY

Existing loyalty programme:

- Manage and measure customer lifetime value, churn and attrition rates

- Grow the revenue from the active membership base through relevant data knowledge and e-crm campaigns

- Grow the database with repeaters not yet members via dedicated e-crm to our existing customer base

- Manage the briefs to the Brand Marketing manager to acquire new repeaters via online media campaigns

- Ensure revenue growth of the top tier levels of the programme

- Liaise with the operational teams to ensure high levels of NPS

- Ensure the regular update and improvement of the loyalty benefits to attract new repeaters

- Ensure the day to day support of corporate and franchisee countries in the management and monitoring of the Privilege members enrolment, activity, satisfaction and retention

- Liaise with group & country e-commerce/marketing teams to maintain fresh, targeted, effective crm campaigns

- Manage the CRM agency for the lifecycle & relational crm: agency briefs, creative proposals , targeting and country proofs as well as the related KPIs reporting & analyses

- Manage the quarterly Loyalty Marketing reviews with countries

- Manage the day2day support of all corporate countries in the localisation / customer service queries

- Manage the testing and implementation phases to launch new features and benefits

- Manage the testing, implementation and monitoring phases of new functions aimed at generating other sources of repeat business such as but not limited to e-Couponing

- For each new project delivery, set-up the related country guidelines and organise country briefing

- Liaise with the ecommerce team to ensure proper coordination and customer commercial pressure between the relational CRM and transactional CRM plans

- Support the other loyalty manager in the virtualisation of the card & account features via the wallet functions & the new app

New multi-brand loyalty programme (team project):

- Assist the Head of dept in defining and implementing the business pre-study & business case phases

- if Go confirmed, manage the IT project & the cross-brand customer base analyses to identify best cross fertilisation levers

INTERNAL AND EXTERNAL RELATIONSHIPS

- Internal : Loyalty Marketing Contacts of all countries; BUs: Cars / Vans & Trucks/ Low cost – Mid-Tier/ New Mobility / Intl coverage; Central teams: key Accounts & SME Sales; Partnership Sales; Brand Marketing; Social Media Marketing; Product Marketing; Customer intelligence; Franchisee dept; Ecommerce; Customer Service Dept.; IT team

- External : eCRM agency; Campaign tool provider; Online Media agency; Creative agencies

Secteur d'activité

Europcar Mobility Grouphas been Europe’s leading car rental provider for almost 70 years and one of the major players in the mobility sector. As a car rental company, Europcar built the fundamentals of the usage and sharing economies into its core business – mobility – a long time ago.

Europcar Mobility Group operates through multi brands meeting every customer specific needs; its 4 major brands being: Europcar®– the European leader in vehicle rental services, Goldcar®– the most important low-cost car-rental company in Europe, InterRent®– ‘mid-tier’ brand focused on leisure and Ubeeqo®– a European company specializing in fleet and mobility solutions for both the business and the end-customers market.

Expérience, formation et compétences souhaitées

Previous experience

- 10+ years’ experience in international loyalty marketing & loyalty programme management & related expertise in emailing campaign management

- Knowledge of Sales force / Marketing Cloud is a plus

- Project Management expertise

- Experience in briefing and interacting with IT teams

Education level / certificates

- Graduated from Business School

Languages

- English written and spoken fluency is a must

- Intermediary French written & spoken is a minimum

Computer skills and software used

- Strong working knowledge of Microsoft Office and Google tools

Personal characteristics

- Excellent oral presentation skills and planning/organisation skills

- Autonomous

- International mindset

MAJOR AREAS OF COMPETENCY NECESSARY FOR SUCCESS

- Ability to manage multiple projects simultaneously with short deadlines

- Good writing skills especially in writing effective & creative advertising/relational marketing messages in English

- Attention to detail

Type d'emploi : Temps plein, CDI

Salaire : 50 000,00€ /an

Expérience:

loyalty marketing: 10 ans (Requis)

Formation:

Bac +5 (Master / MBA) (Requis)

Langue:

Fluent (Requis)