Portfolio Brand Manager F/M

Contenu de l'offre Portfolio Brand Manager F/M chez Mars

A mutually rewarding experience.

Work. Realize your ambitions. And realize there’s more to being in business than just making a profit. That’s the Mars philosophy. And the opportunity we offer every one of our Associates. An opportunity to take what you do and make it mean more for you, for those around you and for the planet. What you get here is challenging, interesting work. You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And at the same time as getting to find ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability.

Because it’s never just about a single person, a single project or a single brand. It’s about how you can grab everything that’s within your reach here and use it to pursue mutual, long-term gain. It’s about having ideas. And ideals. Being prepared to risk failure because the promise of success means we’ll all be a little better off. It’s that mix of integrity and ambition that makes Mars such a special place to work. And why working here is always about more than just a job.

About Mars, Incorporated

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

Overview Royal Canin Vision is to bring the most precise nutritional solution for each Cat & Dog health needs. To continue to push boundaries and generate science health nutrition category growth, Portfolio Brand Manager will participate actively in the development of the portfolio, innovation, activation strategy on several key SPT Retail territories/ranges together with Marketing Director SPTR This role is centered around developing future innovation and activation to directly drive growth and competitive advantage, as well as identifying and accelerating the global deployment of existing, winning propositions. This role requires engagement of key stakeholders, building partnership with regions/key markets on leadership and deployment. This role interacts with a wide variety of internal interfaces as R&D, CMI, Graphic Chain, Brand Communication, Digital & e-commerce, Regional and local Marketing & Sales, Legal, Corporates Affairs etc as well as with external stakeholders such as agencies. This role requires strategic and outstanding operational marketing expertise, ability to deal with ambiguity and to manage vision and purpose, to think outside of the box and to deliver consistent results. It is clearly a talent pipeline for our marketing director profile at country or global level.

Main Accountabilities

To own barrier diagnostics and innovation strategy for the relevant portfolio/product territory

To shape 5 years portfolio strategy and innovation pipeline

To accelerate global portfolio, innovation and activation priorities for portfolio in full compliance and collaboration with regulatory and scientific support teams.

To propose and to partner with lead markets for global initiatives (including go-to-market activations)

To ensure project management of the innovation process as well as individual initiative

To constantly improve packaging performance via channel relevance, consumer impact and

To lead development of the omnichannel communication strategy (B2B2C) for the selected portfolio territory in collaboration with marketing director, brand communication, digital marketing, corporate affairs and the agencies.

Key Capabilities

Strong leadership and interpersonal skills. Must be able to influence without authority and motivate at all levels within the business in order to achieve objectives

Willing to initiate and nurture change to ensure evolution and consistent growth of the portfolio performance, related innovation process and ways of working.

Excellent communication skills both verbal and written

Comprehensive understanding of growth philosophy and omnichannel reality

Ability to make sound decisions with moderate supervision

Strong analytical capabilities and critical thinking

High degree of self-direction and self-awareness with the ability to constantly seek innovative ways to perform tasks

Team player, high energy, result oriented

Good eye on business opportunities

Pet lover

Context & Scope

To plan, develop and direct marketing efforts to maximize the growth of the allocated territories/ranges together with the marketing director

To provide the critical direction for consumer insights exploration for new portfolio territories – product and beyond.

To lead/contribute to the project briefs for each key gates (1 & 2) , defining the critical success factors, the size of the prize, proposing the key marketing messages/ claims, collecting the ambition of the champion markets

To participate in the steering meetings with all the project interfaces

To lead the complex x-pillar, x-portfolio projects in compliance with established procedures, regulation, legislation, ensuring a cross-pillar consistency and using the dedicated workflow tools

To co create the communication and activation strategies of the existing ranges /territories and develop the launch/activation campaigns for the markets

To establishes the collaborative relationship with the regional sales/marketing and the key priority markets

Profile

Minimum 7 years of marketing experience

Successful track record in innovation development (from consumer insights exploration to market success of the new product)

Project leadership experience

Digital marketing experience

P&L accountability

Strong partnership with sales, category teams

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.