Influencer Marketing Brand Manager / Entertainment - North

Contenu de l'offre Influencer Marketing Brand Manager / Entertainment - North chez NIKE INC

Influencer Marketing mission is to Inspire the Game Changing Athlete* through powerful relationships that move the brand forward. Our Vision is to find the intersections between sport, culture and innovation.

Key within this role is to drive and empower a team to build a strong network of ENTERTAINMENT influencers to leverage across the brand and category plans and build outstanding Marketing plans.

The INFLUENCER MARKETING MANAGER - Entertainment will be the liaison between the Nike Brand and the Entertainment Industry in EMEA North market across music, film and TV, with the purpose of delivering two main objectives across the key city of PARIS:

CONNECTIONS WITH THE ENTERTAINMENT INDUSTRY (EXTERNAL) o SEEK. Identify influencers within the Music, Film, Television and Celebrity industry’s that share similar ideas and traits to the NIKE brand.
o BOND. Be the face of NIKE to entertainment influencers. Manage and promote the NIKE brand directly to these influencers through relationship building, industry networking and various brand communications.
o SERVE. Build upon the relationships with these individuals/industries and serve them with what they need to support their sporting and cultural ambitions through product, services, events, sporting moments and experiences only Nike can offer.

CONNECTION WITH THE NIKE BRAND (INTERNAL) o CURATE. A 365 long term journey for each relationship which includes: product opportunities for the key stories of the season; meaningful projects that drive demand for the Nike brand; and integration of category marketing plans supporting the territory objectives.

Qualifications
Minimum 5 years’ experience working in grassroots or influencer marketing, in PARIS. Have a deep understanding and knowledge of the inner workings of the Entertainment Industry (Film, Television and Talent). Connected. Already has relationships and connection the entertainment industry, so you’re not starting from scratch. A people person. Understand the nature of the Entertainment Industry and its protocols. Understand Brand Marketing and Product Placement within the Entertainment Industry. Understand the competitive market, the influencer and it’s impact. Strong presentation skills and ability to drive plans from inception through to completion. Digital native - fluent and strong on full breadth of social platforms. Passion & love for the Nike brand. You are the face of Nike in their neighborhood and must embody the Nike spirit and love for the brand. Grounded in sport. Have an authentic connection to sport, potentially having a “lead sport”, but with a knowledge and passion for all sports. Care & love for your community. Embody a passion to improve and nurture sport, athletes* and sporting communities in your local area. Entrepreneurial spirit. A complete self-starter who will seek out opportunities independently, with a drive to affect positive change. Someone who doesn’t wait to be told what to do.